Just a quick post to note that the March edition of my "Effective Website" column is online at the Multichannel Merchant site.
This month the column focuses on lo-fi prototyping. It offers a few mini-case studies on how this technique has helped some of our design / usability clients revamp their sites. The piece also walks through some of the benefits lo-fi prototyping provides, like rapid iteration, getting marketers involved in the design process, low-cost debugging and removing constraints on what's considered "possible" on your site. We wrap with a quick exercise that can get your team to try lo-fi prototyping now.
Find out why and when PhotoShop and Dreamweaver are downright dangerous to your project and how graph paper can be your friend. Here's a link to the article.