Curious Web Brand: “Kijiji”
Ebay enters the arena with a large (unfair) advantage. They have an insider’s view of Craiglist’s operations and financials from their board seat and 25% ownership stake.
Neat site. What is hard to understand is the choice of brand: Kijiji. It means “village” in Swahili, but IMHO the domain is hard to say, see, and type.
Wonder why Ebay didn’t rebrand for the US launch?