Holiday Sales: Mon 12/11 Largest Of Holiday ’06 To Date
Looking at sales driven by paid clicks — including Google, Yahoo, MSN, the shopping engines, etc — the biggest sales day we’ve seen this holiday season so far was Monday, 12/11, up almost three-fold since October. Sales started to soar the last week of November, starting right before Thanksgiving. Cybersource predicts the biggest day of the season will be next Monday, December 18th. We agree.
Methodology: by day, we aggregated all online direct revenues driven by paid clicks from October 1st to present across the RKG client base. Our clients are roughly 90% B2C, 10% B2B and include all major retail categories. We excluded data from new client starts during this period. We indexed the sales against October 1st, making that base Sunday equal to “100″.