Oct 172007

Google Quality Score

Linking over to a SEL post, Secrets Of Google Quality Score Revealed!!! (Not), which offers factoids and musing on Google's Quality Score ("QS"). An excerpt:

Myth: There is only one QS. Nope. One QS sets min bid, a different QS sets rank. Different QS for search and content.
Myth: Match type impacts QS. Nope. QS calculated only from queries which exactly match keyword.
Myth: QS improves with higher position on the page. Nope. QS is normalized to account for higher CTRs higher on page.

Full post at Search Engine Land.

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