Mar 112007

Google Pushes Checkout

From Inside Google, two stats about Google Checkout:

* Amount Google spent to promote Checkout in '06: $58mil
* Amount Google will earn in Checkout fees in '07: $0

If you hadn't heard, Google is processing transactions for free for all of 2007.

(I'm half expecting the hardware wizards over at Make to hack a credit card scanner to allow small brick-and-mortar retailers to clear transactions this way.)

Nathan Weinberg observes: "Google is pushing Checkout by buying its way into the market."


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