Google provides time-of-day cost and click reporting

Google now provides time-of-day cost and click reporting.

This is a good thing — more transparency helps advertisers.

I’ve written about dayparting before — always remember to calculate the quality of a click by calculating the conversion by time of click, not by time of the conversion — a subtle but important difference.

Good stuff.

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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