THE RKGBLOG

July 2008 Search Engine Share: Google, Yahoo, MSN

Over all our clients in aggregate, in July 2008 Google received 80% of our clients’ ad dollars. Yahoo received 15%. Microsoft received 5%.

Put another way, Google continues to control over five times the paid search market share of Yahoo.

Remarkable how stable these aggregate percentages are, despite continuous change in underlying data as our agency launches new clients, clients shift strategy, summer moves toward fall, etc. A Law of Large Numbers effect, clearly.

For full details, see June 2008 Google, Yahoo, Microsoft Paid Search Market Share.

summer watermelons

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments
    6 Responses to “July 2008 Search Engine Share: Google, Yahoo, MSN”
    1. Giornale says:

      bel blog…peccato che in italiano non ne esistano!

    2. Kirk Ward says:

      Put another way … Yahoo controls over three times as much search as Microsoft. No wonder they want to do a takeover.

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