Pixel Tracking Inside Google Checkout

Google Checkout revenue had been “invisible” to retailers who use tracking pixel to monitor sales can conversion. As of last Friday, Google now offers a XML spec tell Checkout how to generate a tracking tag on their checkout confirmation page. Full details on Google Checkout blog last Friday. RKG pixel tag fully supported at the order level — this new Google API doesn’t share back SKU level info with the retailer or the agency.

Good work, Google Checkout Team — thanks for providing this important transparency.

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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