THE RKGBLOG

Pixel Tracking Inside Google Checkout

Google Checkout revenue had been “invisible” to retailers who use tracking pixel to monitor sales can conversion. As of last Friday, Google now offers a XML spec tell Checkout how to generate a tracking tag on their checkout confirmation page. Full details on Google Checkout blog last Friday. RKG pixel tag fully supported at the order level — this new Google API doesn’t share back SKU level info with the retailer or the agency.

Good work, Google Checkout Team — thanks for providing this important transparency.

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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