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Gift Certificate Laws & Security Breach Laws, State By State, For Online Marketers

Marty Eisenstein
Martin Eisenstein is a senior partner at Brann & Isaacson, a top law firm specializing in direct marketing.

Marty is one of the many dynamic speakers participating in the “Online Marketing Update @ Darden” on October 21 through 24 at UVA.

Marty will be speaking on the intersection of the online marketing and the law: privacy, taxation, trademark, FTC, and so on.

This is essential material for businesses operating online.

Preparing for the course, Marty sent along some take-away summaries for attendees. He graciously allowed me to share two of his charts covering data breach and gift certificate issues, state by state.

If you collect customer information, or if you use gift certificates, you should review these documents.

Thanks, Marty. Great stuff.

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments
    3 Responses to “Gift Certificate Laws & Security Breach Laws, State By State, For Online Marketers”
    1. Garrett Wilson says:

      are California – Mass and Washington state the only states that require case be given back if asked for by the consumer

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    1. [...] From rkgblog: Martin Eisenstein is a senior partner at Brann & Isaacson, one of the nation’s best law firms specializing in direct marketing. He’s shared two of his charts covering data breach and gift certificate issues, state by state. If your company collects customer information, or if your company issues gift certificates, you should review these documents. [...]

    2. www.giveamazinggifts.info » Gift Certificate Laws & Security Breach Laws, State By State, For … says:

      [...] Alan Rimm-Kaufman wrote a fantastic post today on “Gift Certificate Laws & Security Breach Laws, State By State, For …”Here’s ONLY a quick extractHe graciously allowed me to share two of his charts covering data breach and gift certificate issues, state by state. If you collect customer information, or if you use gift certificates, you should review these documents. … [...]