Getting Involved: Standardizing Comparison Shopping Feeds
Here’s an update from Jay Heavilon, who’s heading up the ARTS-NRF CSE initiative.
We released the XML spec for CSE at the Shop.org annual last week and
recieved quite a bit of attention from both retailers and third party
agencies. An article was published in InternetRetailer today in the
online edition. Here is the link: http://www.internetretailer.com/dailyNews.asp?id=20218
The Beta Test also went very well with only minor updates required to
the spec to meet the requirements of the test. Many thanks to AOL,
Circuit City and Channel Intelligence for their efforts!
We have the technical spec now posted on the ARTS website for public
comment and review. You can pass this on to your stakeholders for
public download and review. Go to http://www.nrf-arts.org and follow this sequence:
- Select IXRetail in the left nav.
- Scroll to the bottom of the page and click download.
- Accept the terms and conditions.
- Check the box to the CSE Schmema and click Download and Purchase.
- The Schema can be downloaded for free by filling out a Non-ARTS member
Major comments received from New York last week are “Cool” and “Can we
include a Sku’d product example”. We will be working on this at our
next meeting in Del Ray, Florida on November 13th and 14th, as well as
identifying priorities for next standards work for online retail. I
encourage all to attend and bring your ideas. We could also meet with
the Chair of the PCM (product content managment) work team and see what
we can leverage from PCM for online retail – there is already a large
body of excellent work.
Please register if you plan to attend the meeting in Del Ray. On the
ARTS web site is a Meeting Calendar link in the left nav, select the
13-16 November meeting hosted by Ecometry.