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Google Analytics Blinders?

Interesting observation from Kevin Hillstrom at MineThatData about GA’s pervasiveness, emphasis mine:

Many companies cannot afford tools from the big vendors, so they work with Google Analytics. An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed…

GA is a great piece of free software, and it covers all the important metrics. Nonetheless…

ga

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments
    One Response to “Google Analytics Blinders?”
    1. It is a great piece of software, and it is free, and all of that is wonderful, a blessing!

      But sometimes you step back, and view the world from a different angle, and you’re surprised by what you observe.