Oct 42007

EComXpo Talks, and Free University Passes ($50)


Larry and I are speaking "at" EcomExpo next week.


Guerilla Tactics for Website Effectiveness

Speaker: Larry Becker

Do you get full value from each visit to your site? You can increase your sales per session through D.I.Y. tactics for smart interaction design, site analytics and usability testing. You'll see why benchmarks and focus groups mislead and what you should pay attention to instead. You'll gain tactics for design, testing and measurement that match the leanest budget and help train your in-house conversion team. We'll identify actionable metrics from site analytics tools, show how to avoid costly design blunders and how to test with real users without wasting time.

You'll learn:

  • How and when a $3 pad of graph paper can beat the latest edition of Adobe Photoshop
  • How to use lo-fi prototyping to debug new features before costly development begins
  • How to conduct meaningful usability tests in 1 day, with five people, your office, and a video camera--and why this works


Paid Search: What's Now & What's Next

Panelists: Amanda Watlington, Alan Rimm-Kaufman, Jeff Petrosillo, Jon Morris

Will paid search spending continue to soar in the next five years or will it slow and why? Is it there any value for marketers to look at paid search beyond Google and Yahoo!? Will increased personalization challenge the effectiveness of paid search strategies? How will the growth of mobile impact paid search? What are the biggest challenges that marketers using paid search face today and do we expect them to remain the same in the future? This panel of search marketing experts will take on these tough questions and will offer you their insights on paid search.

We always enjoy meeting up with friends at the trade shows, but we'll not be doing so at this one: EcomExpo is virtual. (Oooh, spooky!)

Check out the show online any time between October 9 through 11, 2007. All sessions free during this period.

The show gave speakers a handful of free passes to the EcomExpo "University" (normally $50 each) . These allow you to listen to any of their session audio clips any time you want over the next six months. Give us a shout if you want a free pass.


9 Responses to "EComXpo Talks, and Free University Passes ($50)"
Both sessions sound interesting! Please forward a pass. Thanks! stephen@logic361.com
Stephen: En route shortly. Cheers! Alan
Hi Stephan -- that email bounced -- give a shout (434) 970-1010 ask for Dian for the pass -- cheers! Alan
A pass would be appreciated. I am teaching Internet Marketing at Champlain College (Burlington, VT) this semester and am always looking for good slideshows/presentations. Text books don't cut it! In fact, we don't use one...
Chris -- Sent! Cheers -- Alan
John says:
Cool, can I get a pass too? I got in too late to see your presentation.
I'm listening to the paid search presentation now - thanks for sharing your expertise. I'd love a pass, since so far this session's presentations have been interesting and past ones look good too.
Anyone seeking a free $50 six-month pass, please drop an email to "dian at rimmkaufman dot com" -- yes, there's no "e" in that first name -- we have (I think) 10 passes in total, (not sure how many left) -- if we still have some, we'll shoot one over! Cheers Alan
vinent says:
Will paid search spending continue to soar in the next five years or will it slow and why? The answer is YES, people are always seeking a fast solution and are willing to buy their wayto the TOP! Best Regards Vincent President - Friend Inviter Tell a friend script

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