Current SEO: SEOmoz, SOPA and Panda Updates…Oh My!
A quiet week with the Thanksgiving Holiday amidst, but some notable updates this week.
SEOmoz Updates Page and Domain Authority
SEOmoz is a credible source and tool for gauging how well a page or site will rank in SERPs. SEOmoz developed their own algorithm for compiling page and domain authority metrics, and this week they announced an improvement that will provide more accurate metrics: “the models will be updated when we roll out the next Linkscape index update, sometime during the week of November 28. Your scores will likely change a little, and may potentially change by as many as 20 points or more.”
It is great to have more accurate numbers but reporting a 20 point change can be alarming. This SEOmoz update is important to prepare for if you track moz metrics for your site.
European Court of Justice Rules Against Filtering Content
SOPA continues to be at the forefront of Internet and technology news. The European Court of Justice weighed in and ruled against Internet Service Providers (ISPs) blocking content for piracy, deciding that content owners cannot ask ISPs to filter their copyrighted content. We are watching this closely as the bill moves through U.S. Congress.
Panda Update November 18th, 2011
For all who are following Panda updates, Google pushed out a “minor” update on November 18th, as reported by their Twitter feed.
If your site experienced some turbulence during this time, the minor panda update may be at fault.
This week’s SEO food for thought:
With the holidays here, consumer spending is in full effect. Online retailers should check-in with their Google and Bing Webmaster Tools accounts, and take care of any low-hanging fruit items such as duplicate page titles and provide solid, error-free sitemaps.
Hope everyone had a happy and safe Thanksgiving, and have a great Black Friday and Cyber Monday!