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ComScore Explains Google’s Intentional Changes In Click Monetization

Strong post from ComScore’s Magid Abraham and James Lamberti offering additional analysis into Google’s “surprising” January PPC results. Well worth reading. To whit:

Softness in Google’s paid click metrics is a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur… The reduction in the number of paid listings existed progressively throughout 2007 and was offset by improved revenue per click… There is no evidence of a slowdown in consumers clicking on paid search ads [for the other engines]…
ComScore, 2/29/08

Jibes with our experience.

Link: Why Google’s surprising paid click data are less surprising

Hattip: Andrew Goodman @ Traffick

random image of sunflower, because it looks nice

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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