Comments for RKG Blog http://www.rimmkaufman.com/blog The Rimm-Kaufman Group helps retailers increase profits from paid search. Wed, 22 Feb 2012 08:49:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on How to Find and Fix a Weird Bug with Google Previews by g1smd http://www.rimmkaufman.com/blog/google-preview-user-agent-redirection-curl-command-user-agent/09022012/#comment-42750 g1smd Wed, 22 Feb 2012 08:49:40 +0000 http://www.rimmkaufman.com/blog/?p=9260#comment-42750 The Live HTTP Headers extension for Firefox is also a good tool for investigating server headers and responses. The Live HTTP Headers extension for Firefox is also a good tool for investigating server headers and responses.

]]> Comment on Content Is How You Scale Link Building: RKG’s Philosophy & Approach by Todd McDonald http://www.rimmkaufman.com/blog/link-development-rkg-style/16022012/#comment-42739 Todd McDonald Wed, 22 Feb 2012 00:03:12 +0000 http://www.rimmkaufman.com/blog/?p=9502#comment-42739 Hey Scott, Thanks for the reply. I completely appreciate your point, and while I agree that link building can over come a lot, I believe firmly that: 1) Building links is rarely the most efficient way of overcoming certain on-site issues. 2) Building links probably won't hold up over time. In my opinion, they are more like SEO "patches" to your site when they are being used to cover other problems. Longer term if the industry/niche/etc. is profitable enough, someone will come along with a well constructed site and dialed on page optimization AND good links. I also personally believe the value of links will continue to change (for lack of a better word) over time, and whatever patchwork you were able to do may not hold up. All that being said, short-term runs can be made and some problems overcome with great links. Sometimes that's they only play you have. Thanks again for the read and for sharing your thoughts! Hey Scott,

Thanks for the reply. I completely appreciate your point, and while I agree that link building can over come a lot, I believe firmly that:

1) Building links is rarely the most efficient way of overcoming certain on-site issues.
2) Building links probably won’t hold up over time. In my opinion, they are more like SEO “patches” to your site when they are being used to cover other problems. Longer term if the industry/niche/etc. is profitable enough, someone will come along with a well constructed site and dialed on page optimization AND good links. I also personally believe the value of links will continue to change (for lack of a better word) over time, and whatever patchwork you were able to do may not hold up.

All that being said, short-term runs can be made and some problems overcome with great links. Sometimes that’s they only play you have.

Thanks again for the read and for sharing your thoughts!

]]> Comment on Content Is How You Scale Link Building: RKG’s Philosophy & Approach by Scott http://www.rimmkaufman.com/blog/link-development-rkg-style/16022012/#comment-42738 Scott Tue, 21 Feb 2012 23:50:46 +0000 http://www.rimmkaufman.com/blog/?p=9502#comment-42738 Great post! I disagree with one of your points that links will not save a site if on site seo is rubbish. I have one client where we have to go through a 3rd party for any changes to their CMS. We have 0 access to the site except for titles and meta data. I compensated for this inability to do on site work by doubling the links that we usually provide for clients. The rankings then started to come in, traffic tripled, and sales went through the roof. Yes, you shouldn't use links as a crutch, but they still make up 70% of Google's algorithm in my opinion and thus, can provide some amazing results. Great post! I disagree with one of your points that links will not save a site if on site seo is rubbish. I have one client where we have to go through a 3rd party for any changes to their CMS. We have 0 access to the site except for titles and meta data. I compensated for this inability to do on site work by doubling the links that we usually provide for clients. The rankings then started to come in, traffic tripled, and sales went through the roof. Yes, you shouldn’t use links as a crutch, but they still make up 70% of Google’s algorithm in my opinion and thus, can provide some amazing results.

]]> Comment on Facebook’s New Ad Character Limit and Pinterest’s Nofollow Updates by Jeff @ Xstudios Web Design http://www.rimmkaufman.com/blog/facebook-character-limit-pinterest-nofollow/21022012/#comment-42734 Jeff @ Xstudios Web Design Tue, 21 Feb 2012 20:33:55 +0000 http://www.rimmkaufman.com/blog/?p=9538#comment-42734 It was only a matter of time until this Pinterest change took place. Still, direct traffic is the end goal anyway, and some link "juice" will pass, so all is not lost! It was only a matter of time until this Pinterest change took place. Still, direct traffic is the end goal anyway, and some link “juice” will pass, so all is not lost!

]]> Comment on Are DuckDuckGo and Blekko Both Ramping Up Ad Monetization? by More data exhaust, the eBay strategy, and de-anonymizing writing http://www.rimmkaufman.com/blog/duckduckgo-blekko-monetization/16022012/#comment-42714 More data exhaust, the eBay strategy, and de-anonymizing writing Tue, 21 Feb 2012 11:45:55 +0000 http://www.rimmkaufman.com/blog/?p=9438#comment-42714 [...] search engines DuckDuckGo and Blekko are both using Google ads, among other means, for [...] [...] search engines DuckDuckGo and Blekko are both using Google ads, among other means, for [...]

]]> Comment on Content Is How You Scale Link Building: RKG’s Philosophy & Approach by Todd McDonald http://www.rimmkaufman.com/blog/link-development-rkg-style/16022012/#comment-42692 Todd McDonald Mon, 20 Feb 2012 22:39:47 +0000 http://www.rimmkaufman.com/blog/?p=9502#comment-42692 Hi Hans, Thanks for the comment. Budget can be a tough issue when working through customization, but in this case the customization refers mostly to crafting a strategy for earning links that is actually based upon the competitive landscape and goals of the client. With the right process, this doesn't have to take very much time/require a ton of monetary resources. Actually building the types of links you decide you need on a very tight budget can be more of a challenge. If it turns out that to build the types of links you believe are needed based upon your analysis is just going to be too expensive, then falling back and thinking like more of a typical marketer and less of an SEO is often the way to go. Good products/services with appropriate (even if basic) marketing can lead to links, leads, brand development, and many other benefits. This can happen without spending 1,000's of dollars, depending on how competitive the market is. Remember, scale link building through content. Investing in one great piece of content and proper promotion of that content can earn you a lot of link equity. The trick then becomes how to manage that equity once you have it. Hi Hans,

Thanks for the comment. Budget can be a tough issue when working through customization, but in this case the customization refers mostly to crafting a strategy for earning links that is actually based upon the competitive landscape and goals of the client. With the right process, this doesn’t have to take very much time/require a ton of monetary resources.

Actually building the types of links you decide you need on a very tight budget can be more of a challenge. If it turns out that to build the types of links you believe are needed based upon your analysis is just going to be too expensive, then falling back and thinking like more of a typical marketer and less of an SEO is often the way to go.

Good products/services with appropriate (even if basic) marketing can lead to links, leads, brand development, and many other benefits. This can happen without spending 1,000′s of dollars, depending on how competitive the market is.

Remember, scale link building through content. Investing in one great piece of content and proper promotion of that content can earn you a lot of link equity. The trick then becomes how to manage that equity once you have it.

]]> Comment on The Paid Search Uncertainty Principle by George Michie http://www.rimmkaufman.com/blog/the-paid-search-uncertainty-principle/13022012/#comment-42665 George Michie Mon, 20 Feb 2012 14:23:42 +0000 http://www.rimmkaufman.com/blog/?p=8924#comment-42665 Great point, Chris. The notion of striking balances and understanding trade-offs rears its head in all facets of life it seems! Great point, Chris. The notion of striking balances and understanding trade-offs rears its head in all facets of life it seems!

]]> Comment on The Paid Search Uncertainty Principle by Chris Huybrechts http://www.rimmkaufman.com/blog/the-paid-search-uncertainty-principle/13022012/#comment-42643 Chris Huybrechts Sun, 19 Feb 2012 22:58:13 +0000 http://www.rimmkaufman.com/blog/?p=8924#comment-42643 Hey George, Very interesting blog. It reminds me of a organizational behavior concept called intrasender role conflict. It's when, for example, a superior wants you to achieve a goal both lowering cost and increasing quality, The more you focus on one, the harder it is to control the other. It never ceases to amaze me how these equations can span different types of subjects. Hope you are doing well. Chris Huybrechts Hey George,
Very interesting blog. It reminds me of a organizational behavior concept called intrasender role conflict. It’s when, for example, a superior wants you to achieve a goal both lowering cost and increasing quality, The more you focus on one, the harder it is to control the other. It never ceases to amaze me how these equations can span different types of subjects. Hope you are doing well.
Chris Huybrechts

]]> Comment on Content Is How You Scale Link Building: RKG’s Philosophy & Approach by Mr SEO Guy » Content Is How You Scale Link Building: RKG's Philosophy … http://www.rimmkaufman.com/blog/link-development-rkg-style/16022012/#comment-42612 Mr SEO Guy » Content Is How You Scale Link Building: RKG's Philosophy … Sat, 18 Feb 2012 12:23:25 +0000 http://www.rimmkaufman.com/blog/?p=9502#comment-42612 [...] posted by Todd McDonald | February 16, 2012 | leave a comment [...] [...] posted by Todd McDonald | February 16, 2012 | leave a comment [...]

]]> Comment on Content Is How You Scale Link Building: RKG’s Philosophy & Approach by Hans http://www.rimmkaufman.com/blog/link-development-rkg-style/16022012/#comment-42608 Hans Sat, 18 Feb 2012 09:12:48 +0000 http://www.rimmkaufman.com/blog/?p=9502#comment-42608 If link development should allways be customized, how should link marketers deal with clients who have a small budget? Customization often is more expensive and takes more time. If link development should allways be customized, how should link marketers deal with clients who have a small budget? Customization often is more expensive and takes more time.

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