Clear writing is clear thinking
I didn’t have time to write a short letter, so I wrote a long one instead.
— Mark Twain
Tip of the hat to Denny Hatch’s recent post on clear writing.
All writing is “selling” copy — whether you’re pitching an actual product or arguing for your ideas.
Simple powerful writing works.
Alan Rimm-KaufmanAlan Rimm-Kaufman founded the Rimm-Kaufman Group...