Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.
Category Archives: Yahoo
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
RKG data suggests that Yahoo's reported paid search revenue gains have been driven by higher CPCs on brand terms.
Taking another page out of Google's book, we are now starting to see merchant ratings as an extension to Bing paid search ads.