Highlights from the Google/Yahoo/Microsoft panel at Shop.org Annual, NYC, Wednesday, October 11, 2006. Brett Goffin, Google.
Diane Rinaldo, Yahoo.
Jason Dailey, Microsoft.
There will be a press release going on the wires next week from NRF and ARTS on standardizing the formats used to send data to and receive data from the shopping comparison engines.
Shares of Yahoo! closed down 11% after reporting third-quarter results would come in low.
Yahoo’s settlement agreement with OMS raises interesting questions about open vs closed auction bidding.
SEM Pricing: Bundled Prices vs A La Carte. Are you better off buying services for SEM, CSE, Affiliate Management, and SEO all under one price structure, or buying each service separately? George Michie discusses the value of the a la carte model.
Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We’re optimistic and think it will be win for Yahoo and advertisers.
Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.
I’m pleased to see Yahoo taking a more open approach to their paid search relaunch.
When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.
Google was born from algorithms, Yahoo was born from human editors, and those earliest influences still reverberate.