Category Archives: Yahoo

Jan 27 2015

Video: Will Yahoo Rock PPC Campaigns in 2015?

We've kept a close eye on search data and we'd like to fill you in on how Firefox's shift to Yahoo might potentially affect your PPC campaigns this year.

Jan 22 2015

Merkle | RKG Digital Marketing Report: Q4 2014 Released

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

Nov 21 2014

Yahoo's Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

How much does Yahoo stand to gain from its Firefox deal once we consider the degree to which users change their default search provider settings?

Oct 14 2014

RKG Digital Marketing Report: Q3 2014 Released

Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.