Yext has expanded its offering with PowerListings, a mechanism for businesses to control their local search listings from a single place. I had a couple of great conversations with some very sharp folks there and just wanted to share.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Prior to the Search Alliance, you might remember Yahoo Search offering Rich Ads – multi-component ads, eligible to serve for brand terms. Just last month, Rich Ads became available to all adCenter advertisers.
Could Google, who reaps the lion’s share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?
Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.
After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.
There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.
Bing’s restrictive broad matching appears to be weighing down Search Alliance revenues.
Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.
We see accounts losing ground as a result of the merger.
Mixing Bing and Yahoo traffic will impact the quality of traffic and influence bids.
Would a simple change to search engine UIs produce a better experience for everyone?
Are you ready for Bing-hoo!?!
Yahoo’s new syndication bidding controls should be a big win for everyone!
Bing came out of the gates hard in 2010!
Yahoo! announced their Q4 ’09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ’09, there are still troubling numbers deeper in the report and in RKG’s data.
Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.
The value of traffic from each network partner varies. Allowing advertisers to control what they pay for traffic from each would benefit the advertisers, the quality publishers, and the engines.
A new study on search engine loyalty from the RKG skunk-works
Sudden drops in conversion rates can happen for a variety of reasons. Here are some tips for identifying and addressing these issues.
Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.
Is Bing gaining share?
The deal is done. What does it mean for paid search?
A more careful study yields a different perspective.
Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.