THE RKGBLOG

Those who demand ROI from their sites increasingly see aesthetics as a component of usability, not its nemesis. Perception counts, and beauty helps.

More from Avinash Kaushik on How Web Analysts Should Spend Their Day.

Celebros provides site search, navigation and merchandising solutions for e-commerce websites. Recently, we had a chance to interview Celebros CEO Michael Crandell about site search in the world of online retail.

RobotReplay is a cool new tool for recording and watching user behavior on your site. We’re looking forward to trying it, even if it may leave us with a few unanswered questions.

A quick follow-up to Tuesday’s interview with Avinash Kaushik, Google’s Analytics Evangelist.

We recently had the enjoyable opportunity to interview web analytics guru Avinash Kaushik.

What people say about your brand is driven by how they feel after interacting with you– and your site. A good user experience can’t be “painted on” late in the design process.

Jakob Nielsen reminds us breadcrumb navigation is becoming increasingly popular and useful. Our web usability data agree.

A totally different approach for a website: dry erase marker on kitchen appliances.

What belongs on your site and what does not, and the extent to which different rules apply to your blog is a conversation worth having.

Rebecca Lieb’s article on Google Browser Sync champions its potential for improving web measurement but bemoans the likelihood of its adoption.

Early movers get to shape conventions. If you show up late, it helps to be large.

Google’s new Website Optimizer tool show that some of the folks at Google understand the importance of conversion rates. Their Broad Match algorithm shows that not everyone at Google gets it.

A quick post to note our article on lo-fi prototyping for a more efficient web design process (March issue of Multichannel Merchant mag.)

A user will stop and ponder each option presented to him wondering “What is this? Do I need this?” And in that split-second, your offer can lose its grip on that user’s attention.

I’ll be giving a DMA Virtual Seminar on increasing site usability and conversion on Tuesday February 20, at 1 PM EST.

Usable websites recognize that “pattern” does not equal “clone” or “cookie-cutter.”

Web analytics today is like baseball statistics before Bill James and Billy Beane: too many online retailers are fixated on counting the wrong events, and miss significant opportunities as a result.

We offer this list of tactics to marketers interested in torpedoing their site’s conversion rate.

Avinash Kaushik of Occam’s Razor offers 10 key questions to ask potential web analytics vendors.

This post introduces “The Effective Website” a bi-monthly column I’ve begun writing for Multichannel Merchant magazine. This month’s column is about social tagging and e-commerce.

Recommended for your web developers: Joel Spolsky’s little book on usability, “User Interface Design for Programmers.”

We’re migrating our corporate site to Wordpress. In this technical post, we discuss using static pages in Wordpress, breadcrumbs, contextual nav, and helpful plugins.

HistoryCrumbs are a line of links atop a webpage showing the last 8 pages visited.

“If you have $100k to spend on web analytics, buy a $10k package and hire a $90k analyst.”