Google recommends implementing the Vary: User Agent HTTP header, but doing so may put a strain on your web server.
A raft of relatively new vendors are pitching a ‘new’ way to do website conversion optimization that appears to be a no risk proposition for the advertiser. Is it?
In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.
Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.
At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.
Conversation with Jonathan Alferness on new landing page Quality Score signals
We’re seeing Bing mix paid ads with its organic links.
Google is giving users a more ‘natural’ experience.
The data is in on Google Instant.
Google Instant is live
Out with the pale yellow, and in with the pale purple!?!
Would a simple change to search engine UIs produce a better experience for everyone?
My interview with Lance Loveday of Closed-Loop Marketing
Linda is one of the smartest people in online marketing.
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn’t I click on it? The key is that in either case just getting me to click isn’t a win. It’s a two part process: 1) Get my attention, 2) Sell to me.
I’ve recently noticed Chrome’s “Destination Search” doesn’t work for sites with unconventional search-form HTML. Perhaps there’s a broader lesson there.
“An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed.”
I don’t get it.
Never send fatal errors to outside world.
In the next few days, Google will release an open source browser named Chrome.
A big public “Thank You!” to all our clients who made our Client Summit a smashing success!
The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.
This year’s gathering is being held September 15-17 in Las Vegas. RKG will be leading roundtables and providing 1:1 Website Critiques. Hope to see you there.
While savvy shoppers probably recognize “voucher” as a synonym for “coupon”, “voucher” may avoid the flow-destroying, avoid-being-a-sucker obligatory google coupon search. Nobody wants the nagging doubt they may overpaid.