THE RKGBLOG

Google’s mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.

Hot on the heels of the 2015 Digital Bowl, we’d like to offer marketers a few guidelines for making their television advertisement shine in the digital world.

While Google’s ability to crawl JavaScript has been in the works for quite some time, it still presents challenges that may not be fully evident for months.

Responsive design can be a great solution for mobile websites, but not always. Learn about the pros and cons.

Google recommends implementing the Vary: User Agent HTTP header, but doing so may put a strain on your web server.

A raft of relatively new vendors are pitching a ‘new’ way to do website conversion optimization that appears to be a no risk proposition for the advertiser. Is it?

In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.

Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.

At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.

Conversation with Jonathan Alferness on new landing page Quality Score signals

We’re seeing Bing mix paid ads with its organic links.

Google is giving users a more ‘natural’ experience.

The data is in on Google Instant.

Google Instant is live

Out with the pale yellow, and in with the pale purple!?!

Would a simple change to search engine UIs produce a better experience for everyone?

My interview with Lance Loveday of Closed-Loop Marketing

Linda is one of the smartest people in online marketing.

For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.

As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn’t I click on it? The key is that in either case just getting me to click isn’t a win. It’s a two part process: 1) Get my attention, 2) Sell to me.

I’ve recently noticed Chrome’s “Destination Search” doesn’t work for sites with unconventional search-form HTML. Perhaps there’s a broader lesson there.

“An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed.”

I don’t get it.

Never send fatal errors to outside world.

In the next few days, Google will release an open source browser named Chrome.