I have a post on SEL hattipping the titans of direct mail for insight into paid search.

Let advertisers bid a premium for clicks from users with a recent online purchase.

Providing searchers what they really want also gets retailers what they really want: more sales.

This article investigates the limiting definitions normally used to describe internet marketing, with discussions of search engine optimization, findability, and other concepts. SEO has an image problem, not necessarily by the results of its practitioners, but by the fundamental dichotomy between the language used to describe it and the actualities of its substance.

Forrester’s Carrie Johnson speaking on the idea, “Search Is.”

Anyone else find it strange Google’s keeping the affiliate piece of Performics?

March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

Be unique in your merchandising and value proposition, not on where you put your site search box. Testing and usability labs show that conversion suffers when users can’t find site elements where they expect them to be.

Polyvore lets people make collages of cool products from across the web.

Don’t choose a e-commerce platform; first, choose the type of platform, then choose the right platform of that type.

Which advertising dollars drive sales, and which don’t? Direct mail drives web sales, web advertising drives phone and retail business, and within web, paid search drives email and vice versa. It’s increasingly difficult to see. We’ll give some tips for finding a way through the maze.

Some follow-up thoughts on Google’s search-within-the-site.

Several of our clients report receiving fake Adwords phishing emails.

I recorded my NEMOA presentation and posted video.

The Register recently ran an article outlining some critical issues with Adwords. I was quoted in the article, along with Andrew Goodman, Dan Thies, Aaron Wall and others. I thought it was fairly balanced and well-researched. I want to make clear that while I don’t consider Google an “evil” company in any sense, I recognize [...]

I’ll be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.

Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.

NEMOA followup.

The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

I’m in Cambridge at the spring NEMOA Here are some quick notes.

Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”

Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

Where should I be spending my acquisition marketing dollars?

We’ll do our best to answer your questions on this blog, if we can.