May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.
Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.
Ever wondered how Google decides questions ranging from how many results to serve on a page, to the amount of whitespace with which to pad the logo and the most effective color with which to tint the sponsored link box at the top of the page?
Google’s Ad Preview Tool (APT) provides you more information about your search campaigns than you’d have otherwise. But some advertisers mistakenly believe APT reveals more than it actually does.
Like glancing at page one headlines of the newspaper, Addictomatic gives a one page summary for your specific search term, right now, across 18 leading sites.
I’m giving a 2 – 2.5 presentation on PPC Marketing next Thursday 6/5 at noon EST. Join us!
Embracing design and usability conventions is absolutely foundational — but just 1 critical dimension of sites that sell effectively. What else matters?
Scott Silverman of Shop.org talks about internet privacy, interstate collection of sales tax and other issues facing online retailers.
Focus your efforts on merchandising the first twenty pages of your catalog, your website home page, and website top-level product category pages with order starters.
Your current nav and prodcat categories make good sense to you. Have you considered if a different categorization might make more sense to your users?
Bidding by margin rather than sales has many benefits, particularly for retailers with a diverse mixture of products.
Can a lifestyle brand create a total shopping experience within the confines of the web? This post is written by guest author Alex Hughart. Find out more about Alex in the sidebar. Tough times for lifestyle, on and off line. Isn’t that what got us in trouble? – the headlines scream – Too much style, [...]
Wondering if your site visitors are satisfied and how you can help them? We’re fans of Avinash’s 3 question primary purpose survey. A new free tool makes it easier to ask these questions on your own site.
Heading to ACCM Orlando in a couple of weeks? Give us a holler if you’d like to meet up to talk paid search or website effectiveness. We look forward to leading several sessions at the show and connecting with old and new friends.
Looking at Q1 numbers for our client base, Google continues to gain paid search market share.
A small mathematical model to help understand the relationship between never-mails and the bottom line.
I caught up with Scott Silverman and Elizabeth Oesterle to hear about Shop.org and the NRF’s lobbying work on behalf of online retailers.
Two really interesting interviews with Chris Anderson and Michael Arrington on Charlie Rose back in March.
Those super affiliates, who “drive” so much business to your company? Where do they get their traffic? The answer will tell you whether you should clap them on the back or clap them in irons.
ProQuo is a venture-backed company hoping to profit from consumer opt-outs and opt-ins.
Notes from Overstock CEO Patrick Bryne’s excellent keynote at the Shop.org Marketing Workshop in Scottsdale.
If you mail Slim Jims, check out Ross-Simon’s proposal to the USPS, and add your voice and support if you agree.
If Catalog Success accurately captured Lin’s statement — that is, if Zappo’s first six year of growth were at break-even and at not at tremendous losses — that would be astrounding.
From NRF press release today: retail industry sales for March (which exclude automobiles, gas stations, and restaurants) dipped 0.9 percent unadjusted over last year and were down 0.3 percent from the prior month.
Are your affiliates thieves robbing you blind, or a valuable network of allies driving sales? Here are six ways to sniff out the truth.