There’s a difference between hunting and chasing. Similarly there’s a difference between PPC execution and marketing blather.
Are you looking at the right numbers? Do you control data or does it control you?
There is no substitute for flexible systems and smart, well-trained users.
Taking a look at the first month and a half of Q1, it looks like the pain in the retail sector is spreading and deepening.
Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.
This was published at Search Engine Land on Monday February 16th, in case you missed it.
It’s SEO geek accessory time again! Remember our fancy-dancy t-shirts we gave away a few months back? Well, we’ve gone a step further this time. The shirts were so popular that we ended up doing two large orders, and have given all of them away. It’s time to up the ante… Desk Holders with SEO [...]
Tonight I opted out of several catalog mailing lists to reduce excess mail; none suggested email.
I’ve been asked to join Google’s SEM Advisory Council. Here are some things we want from Google in 2009.
Interested in Speaking at a Shop.org event? Retailers wanted!
Following up last week’s post on a bug in Google’s Broad Match algorithm, this post details more controls we’d like to have while they’re under the hood.
Feedburner users: we recommend delaying migrating to Google Accounts as long as possible, as the current process is broken.
Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?
Google’s Broad Match changed over the summer — unbeknownst to them!
These suggestions were posted at SEL yesterday, in case you missed them.
James Andrews: ‘True confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here!”‘
The end of an experiment.
Can Yahoo automatically add keywords to your account and activate them, all without your pre-authorization?
Drop us a line if you’d like to meet up at SMX West 2009 in Santa Clara, CA. We’ll be speaking on techniques for measuring the offline success of search.
What would your paid search program look like if it was missing 50% of the sales that it was generating? Would you alter your bidding?
Our first show of 2009 also happens to be the first show of the year for the crew over at Shop.org.
Here are some aggregate charts of our clients’ results in the fourth quarter of 2008 vs. 2007.
Anyone else noticing a sharp increase in unsolicited B2B email?
Many retailers will spend the next week or two studying the results from Q4 hoping to find action items for early Q1. A word of caution: don’t yank the rudder too quickly.
The fate of many retailers in ’09 will rest on how they’ve chosen to manage their balance sheets.