Many retailers will spend the next week or two studying the results from Q4 hoping to find action items for early Q1. A word of caution: don’t yank the rudder too quickly.
The fate of many retailers in ’09 will rest on how they’ve chosen to manage their balance sheets.
Fast easy-to-use systems get used more often.
I’ve recently noticed Chrome’s “Destination Search” doesn’t work for sites with unconventional search-form HTML. Perhaps there’s a broader lesson there.
With all the bluster out there, how is one to tell the experts from the amateurs?
Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.
The engines would have you believe that spending more on online advertising makes sense for every retail chain. We recommend caution.
If you sent me this conversation starter, let me know!
We’ve complimented Google here before on their efforts to improve their content network. It it nice these changes are beginning to be noticed by the get-rich-quicksters too.
One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.
Some of our most popular non-PPC posts, about online marketing topics more generally.
The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out.
As we approach our 800th post, we decided to highlight some of our most popular posts.
If anyone would benefit from a data set tracking the use of political paid search advertising in the 2008 US Presidential cycle, we have one to share.
Shop.org recommends discounting and free shipping for Thanksgiving. But when all retailers adopt this strategy, nobody gains share and everybody loses margin.
Configure Akismet to vanish Russian spam comments.
An excellent powerpoint giving technical background on some newer approaches for websites attacks..
Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.
Monitor your brand across 22 social media sites.
As November begins, the situation has become bleaker.
The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.
Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.
I don’t get it.
Walmart.com is promoting Obama and McCain videos from the homepage.
Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.