Learn about how and when to use the various rel tags including rel=”author”, rel=”alternate” hreflang=”x” and rel=”canonical”.
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
Back to school time comes with additional demand for some products. But how much of a lift should online marketers expect to see?
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
I generally don’t buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I’d never do.
The correlations that serve us well for auction-based bidding do not necessarily answer our needs in cross-channel attribution.
Learn how the rel=”canonical” tag is meant to be used and how to properly implement it to handle duplication and manage link equity.
There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.
Learn to navigate the complex display advertising landscape. RKG will walk you through the labyrinth of ad servers, ad networks and more.
International SEO can be daunting, but there are really only a handful of key elements to get right. Read on to learn the fundamentals.
Learn to create a long-term link development strategy including integrating social media and whether mobile deserves special attention.
No doubt weather impacts marketers. A colder or warmer than average season may help or hurt a business, depending on the industry. At RKG, we are noticing the effects of an abnormally warm March 2012 on year over year performance figures.
As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.
I applaud eBay for applying the scientific method to their marketing efforts and encourage others to do so as well. We can all raise our game by testing assumptions.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
The future of the digital experience can be found at the intersection of search and social. RKG CEO, George Gallate, explores this whole concept and shares his vision of where our industry is going in the future. Get George’s unique perspective on the changing Search and Social Paradigms in this video.
Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.
Meet George Gallate, CEO of RKG. With such extensive experience in the digital marketing world, George brings a great perspective to RKG.
Google Webmaster Tools links can show up as regular content with no tag in the vicinity.
Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.
It seems like every few weeks Facebook launches a new ad type. This guide describes the ad types available to smaller scale marketers.
Learn how RKG recommends dealing with the many variations of products on ecommerce sites, and keep both users and search engines happy.
If the striving marketer holds these ideas as guiding principles, it will help her to stay pointed towards success.