Category Archives: Web Marketing

Jul 14 2015

Troubleshooting Data Fluctuations in SEO Reporting

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.

Jun 17 2015

Video: How To Optimize Your Social Media Program for Pinterest

Learn how to take your Pinterest strategy to the next level in the latest video from the Merkle|RKG social series. Copywriter Price Thomas details why the growing social network is important for brands and some of the best ways to use it to achieve your social goals.

Jun 16 2015

Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity.

Jun 10 2015

Video: Google Hangout with Angular Air about JavaScript Crawling

In this Google Hangout, Adam Audette speaks with industry experts about how Google has evolved throughout the years to arrive at the current state of JavaScript crawling. Learn recent findings, limitations and best practices for JavaScript as it pertains to SEO.