I applaud eBay for applying the scientific method to their marketing efforts and encourage others to do so as well. We can all raise our game by testing assumptions.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
The future of the digital experience can be found at the intersection of search and social. RKG CEO, George Gallate, explores this whole concept and shares his vision of where our industry is going in the future. Get George’s unique perspective on the changing Search and Social Paradigms in this video.
Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.
Meet George Gallate, CEO of RKG. With such extensive experience in the digital marketing world, George brings a great perspective to RKG.
Google Webmaster Tools links can show up as regular content with no tag in the vicinity.
Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.
It seems like every few weeks Facebook launches a new ad type. This guide describes the ad types available to smaller scale marketers.
Learn how RKG recommends dealing with the many variations of products on ecommerce sites, and keep both users and search engines happy.
If the striving marketer holds these ideas as guiding principles, it will help her to stay pointed towards success.
Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.
“It depends.” Most clients don’t want to hear those words. Yet you’ll inevitably hear them uttered by every SEO at RKG at some point.
The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.
Here we go with part 2 of the Danny & Marshall show! Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.
Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.
George Gallate joins RKG as CEO, coming from Havas Worldwide Digital. Read on to learn more.
Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.
Watch part 2 of our interview with Danny Sullivan, where he and Adam discuss what’s changed over the years in link building, including Google’s disavow tool and whether directory links offer any real value. To watch parts 1 and 3 follow the links below: Danny Sullivan Interview Part 1 Danny Sullivan Interview Part 3
We had the pleasure of having Danny Sullivan visit the RKG Bend office recently, and Adam got to chat with him about where this crazy world of SEO and link development got started.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
Learn how travel sites can deal with the flood of site search pages in order to maximize click-through rates and conversions.
Learn how RKG creates link building strategies and performs high-level competitive analysis.
A raft of relatively new vendors are pitching a ‘new’ way to do website conversion optimization that appears to be a no risk proposition for the advertiser. Is it?
As difficult as the technical barriers are to smart attribution, the human hurdles are even higher.
Explore a list of resources designed to help you take your link building thinking to the next level.