The correlations that serve us well for auction-based bidding do not necessarily answer our needs in cross-channel attribution.
Learn how the rel=”canonical” tag is meant to be used and how to properly implement it to handle duplication and manage link equity.
There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.
Learn to navigate the complex display advertising landscape. RKG will walk you through the labyrinth of ad servers, ad networks and more.
International SEO can be daunting, but there are really only a handful of key elements to get right. Read on to learn the fundamentals.
Learn to create a long-term link development strategy including integrating social media and whether mobile deserves special attention.
No doubt weather impacts marketers. A colder or warmer than average season may help or hurt a business, depending on the industry. At RKG, we are noticing the effects of an abnormally warm March 2012 on year over year performance figures.
As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.
I applaud eBay for applying the scientific method to their marketing efforts and encourage others to do so as well. We can all raise our game by testing assumptions.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
The future of the digital experience can be found at the intersection of search and social. RKG CEO, George Gallate, explores this whole concept and shares his vision of where our industry is going in the future. Get George’s unique perspective on the changing Search and Social Paradigms in this video.
Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.
Meet George Gallate, CEO of RKG. With such extensive experience in the digital marketing world, George brings a great perspective to RKG.
Google Webmaster Tools links can show up as regular content with no tag in the vicinity.
Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.
It seems like every few weeks Facebook launches a new ad type. This guide describes the ad types available to smaller scale marketers.
Learn how RKG recommends dealing with the many variations of products on ecommerce sites, and keep both users and search engines happy.
If the striving marketer holds these ideas as guiding principles, it will help her to stay pointed towards success.
Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.
“It depends.” Most clients don’t want to hear those words. Yet you’ll inevitably hear them uttered by every SEO at RKG at some point.
The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.
Here we go with part 2 of the Danny & Marshall show! Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.
Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.
George Gallate joins RKG as CEO, coming from Havas Worldwide Digital. Read on to learn more.
Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.