THE RKGBLOG

If the striving marketer holds these ideas as guiding principles, it will help her to stay pointed towards success.

Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.

“It depends.” Most clients don’t want to hear those words. Yet you’ll inevitably hear them uttered by every SEO at RKG at some point.

The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.

Here we go with part 2 of the Danny & Marshall show!  Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.

Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.

George Gallate joins RKG as CEO, coming from Havas Worldwide Digital. Read on to learn more.

Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.

Watch part 2 of our interview with Danny Sullivan, where he and Adam discuss what’s changed over the years in link building, including Google’s disavow tool and whether directory links offer any real value. To watch parts 1 and 3 follow the links below: Danny Sullivan Interview Part 1 Danny Sullivan Interview Part 3

We had the pleasure of having Danny Sullivan visit the RKG Bend office recently, and Adam got to chat with him about where this crazy world of SEO and link development got started.

As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.

Learn how travel sites can deal with the flood of site search pages in order to maximize click-through rates and conversions.

Learn how RKG creates link building strategies and performs high-level competitive analysis.

A raft of relatively new vendors are pitching a ‘new’ way to do website conversion optimization that appears to be a no risk proposition for the advertiser. Is it?

As difficult as the technical barriers are to smart attribution, the human hurdles are even higher.

Explore a list of resources designed to help you take your link building thinking to the next level.

Big news on Facebook advertising.

Failures can teach us a great deal, too.

Few things will limit your SEO campaign like poor link building. Here’s how link quotas can hurt your SEO efforts.

I was recently asked to answer questions on the state of SEO and evolution of the industry. Answering questions like these can be a useful exercise.

As with many relationships, the hidden magic that takes place at the intersection of SEO and PPC may not be obvious at first glance.

Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.

Today I have the privilege of sharing with you how RKG approaches link development, how we see it in the context of SEO strategy overall, and if you’re lucky, a bit about where we see our efforts going in the future.

Domain Authority is so powerful, that it easily woos Google into giving up her prizes: rankings. DA is the Kavorka and Google cannot resist.

Yext has expanded its offering with PowerListings, a mechanism for businesses to control their local search listings from a single place. I had a couple of great conversations with some very sharp folks there and just wanted to share.