Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?
Category Archives: Web Marketing
This past Sunday marked what has become an annual company tradition: the Boys & Girls Club of Central VA Cycling Challenge. Most are familiar with the Boys & Girls Club mission to provide at-risk youth with a safe place to learn & grow through a variety of life-enhancing programs.
In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.
Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.