THE RKGBLOG

Average household income levers, proximity bidding, and betas measuring the in store impact of ads are all powered by the measured location of the user. But how much of an advertiser’s traffic can Google measure at a granular level? We took a look at a few advertisers and found some interesting trends.

I 201′d this video so I could talk through a variety of error codes, including some you may have already encountered and some you may have never seen before (and wouldn’t want to).

As mobile traffic continues to grow, advertisers should take full advantage of Bing Ads’ advanced device targeting capabilities.

The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.

In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on ‘Not Provided’ and what this change means for AdWords advertisers.

Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.

Yahoo has started migrating mobile traffic to its new Yahoo Gemini marketplace. What critical pieces of information should advertisers know about this transition?

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.

Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.

Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in “Not Provided” for paid search. What will it mean for advertisers?

The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?

Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.

Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.

Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.

Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.

Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?

While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.

Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.

Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.

Amazon announced yesterday that Amazon Product Ads may now appear on the offer listings page intermingled with Marketplace Listings.

In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.

Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.

Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.

RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.

We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.