Category Archives: Web Marketing

Sep 21 2015 Takes Off In Google Shopping, Impression Share Climbs

Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?

Sep 17 2015

Merkle|RKG and the Boys & Girls Club Cycling Challenge

This past Sunday marked what has become an annual company tradition: the Boys & Girls Club of Central VA Cycling Challenge. Most are familiar with the Boys & Girls Club mission to provide at-risk youth with a safe place to learn & grow through a variety of life-enhancing programs.

Sep 16 2015

Considerations for Paid Search Budget, Holiday 2015 and Beyond

In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.

Sep 10 2015

Video: Standing Out in a Crowded PPC Landscape

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.