RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.
We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.
Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?
Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.
Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.
New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.
Learn the three key elements to maintaining a productive relationship between an agency and the client’s business units.
Nextag, a leading comparison shopping engine, recently released its updated Rate Card, which contains a couple of interesting changes.
Learn what kinds of questions to ask to make the most of available SERP real estate. Move beyond a simple link by asking the right questions.
Learn about how and when to use the various rel tags including rel=”author”, rel=”alternate” hreflang=”x” and rel=”canonical”.
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
Back to school time comes with additional demand for some products. But how much of a lift should online marketers expect to see?
Watch this time lapse video of the creation of a piece of chalk art created to celebrate the coming together of RKG and Nine by Blue.
Watch Vanessa Fox as she explores the search vs. social debate and offers insight on how the two should work together.
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
I generally don’t buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I’d never do.
The correlations that serve us well for auction-based bidding do not necessarily answer our needs in cross-channel attribution.
RKG is thrilled to announce that we have acquired Nine By Blue, ex-Googler Vanessa Fox’s software and consulting company. A search industry visionary, Fox is widely known as the creator of Google’s Webmaster Central and for helping launch sitemaps.org.
Learn how the rel=”canonical” tag is meant to be used and how to properly implement it to handle duplication and manage link equity.
There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.
Learn to navigate the complex display advertising landscape. RKG will walk you through the labyrinth of ad servers, ad networks and more.
International SEO can be daunting, but there are really only a handful of key elements to get right. Read on to learn the fundamentals.
Learn to create a long-term link development strategy including integrating social media and whether mobile deserves special attention.