THE RKGBLOG

In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.

Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.

Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.

RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.

How are trends around mobile and email affecting attribution modeling? To find out, watch today’s video addressing this topic in detail.

Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.

Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.

Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.

Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.

Find out what our Q3 2013 Digital Marketing Report uncovered regarding Enhanced Campaigns and their effect on the paid search landscape.

Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.

Learn the three key elements to maintaining a productive relationship between an agency and the client’s business units.

Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.

Watch the RKG Bend crew in action volunteering for MountainStar Family Relief Nursery. Learn more about this great organization.

Learn about how and when to use the various rel tags including rel=”author”, rel=”alternate” hreflang=”x” and rel=”canonical”.

Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.

Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.

Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.

Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”

Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.

Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.

Watch our video covering the iOS 6 secure search issue, and download the full Digital Marketing Report for trends in SEO, PPC and more.

With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.

Responsive design can be a great solution for mobile websites, but not always. Learn about the pros and cons.

Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.