THE RKGBLOG

Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.

Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”

Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.

Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.

Watch our video covering the iOS 6 secure search issue, and download the full Digital Marketing Report for trends in SEO, PPC and more.

With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.

Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.

Learn to create a long-term link development strategy including integrating social media and whether mobile deserves special attention.

Learn how RKG recommends dealing with the many variations of products on ecommerce sites, and keep both users and search engines happy.

Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.

Here we go with part 2 of the Danny & Marshall show!  Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.

Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.

Listen in as Adam and Marshall talk about Google News as well as the news_keywords metatag and what it means for publishers.

Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.

Watch part 2 of our interview with Danny Sullivan, where he and Adam discuss what’s changed over the years in link building, including Google’s disavow tool and whether directory links offer any real value. To watch parts 1 and 3 follow the links below: Danny Sullivan Interview Part 1 Danny Sullivan Interview Part 3

With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.

In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.