In this video supplement to the “SEO Site Audits are Broken” post, we take a look at the problems associated with the traditional way of doing SEO site audits and how we’re approaching them differently.
While attribution modeling can be interesting to talk about and useful to a point, we’ve found that it has a number of shortcomings such as it’s inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.
For companies with brick and mortar locations and an ecommerce site, local SEO is very important. In this video you’ll learn five important local SEO tips to make sure that business appears for local search queries.
George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.
While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.
Enhanced Campaigns do present challenges, but at RKG we think they’ll be a really good thing in the long run. Watch George Michie, Chief Marketing Scientist, explaining why this is the case.
Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.
In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.
Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.
Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.
RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.
How are trends around mobile and email affecting attribution modeling? To find out, watch today’s video addressing this topic in detail.
Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.
Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.
Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.
Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.
Find out what our Q3 2013 Digital Marketing Report uncovered regarding Enhanced Campaigns and their effect on the paid search landscape.
Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.
Learn the three key elements to maintaining a productive relationship between an agency and the client’s business units.
Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.
Watch the RKG Bend crew in action volunteering for MountainStar Family Relief Nursery. Learn more about this great organization.
Learn about how and when to use the various rel tags including rel=”author”, rel=”alternate” hreflang=”x” and rel=”canonical”.
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.