What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
Are you optimizing your social media program to take advantage of Twitter’s active and growing user base? This latest video in RKG’s #socialseries discusses best practices for marketing on Twitter.
Dive into the technical inner workings of Google’s updated Panda algorithm in this video from RKG Senior Search Analyst Ben Goodsell.
In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.
RKG Director of SEO Knowledge Kristan Dauble introduces you to the Knowledge Graph, and shares insights as to how it will ultimately bring users closer to your brand.
Here are some easy steps for how to gather the data you need to review your backlink profile, and how to identify potential areas of risk that contribute to decreased SERP rankings.
Learn how to determine if you’re under manual penalty from Google and the steps you can take to reclaim SEO strength.
In this video, learn how Google’s Paid and Organic report might not be providing the data you think it is.
Learn about the most important things to consider when crafting a Facebook strategy in order to take advantage of the world’s largest social network.
In this video, discover the latest on product ads for both Google and Bing. We’ll discuss current and future Google PLA performance trends, detail how Bing’s new product ads – recently out of beta – are stacking up, as well as how we think the new Shopping Campaigns will affect performance.
In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google’s new tool: Estimated Cross-Device Conversions.
We’re going to walk you through some of the most important things a brand should consider when forming their social media plan in a little segment that we like to call #socialstrategy101.
Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.
I 201′d this video so I could talk through a variety of error codes, including some you may have already encountered and some you may have never seen before (and wouldn’t want to).
The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.
In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on ‘Not Provided’ and what this change means for AdWords advertisers.
When it comes to optimizing content that matters most to search engine spiders that crawl your website, you can’t afford to overlook the importance of these tips. The results truly speak for themselves.
In this video, I speak to three of the most commonly reported causes of unintentional duplication that occur during the setup of pagination, and what you can do to fix these troublesome ‘gotchas.’
Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.
In this video supplement to the “SEO Site Audits are Broken” post, we take a look at the problems associated with the traditional way of doing SEO site audits and how we’re approaching them differently.
While attribution modeling can be interesting to talk about and useful to a point, we’ve found that it has a number of shortcomings such as it’s inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.
For companies with brick and mortar locations and an ecommerce site, local SEO is very important. In this video you’ll learn five important local SEO tips to make sure that business appears for local search queries.
George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.