RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.
How are trends around mobile and email affecting attribution modeling? To find out, watch today’s video addressing this topic in detail.
Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.
Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.
Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.
Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.
Find out what our Q3 2013 Digital Marketing Report uncovered regarding Enhanced Campaigns and their effect on the paid search landscape.
Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.
Learn the three key elements to maintaining a productive relationship between an agency and the client’s business units.
Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.
Learn what kinds of questions to ask to make the most of available SERP real estate. Move beyond a simple link by asking the right questions.
Watch the RKG Bend crew in action volunteering for MountainStar Family Relief Nursery. Learn more about this great organization.
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.
Learn from Vanessa Fox how to approach creating a content strategy and how that strategy works with a larger SEO program.
Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.
Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
Watch this time lapse video of the creation of a piece of chalk art created to celebrate the coming together of RKG and Nine by Blue.
Watch Vanessa Fox as she explores the search vs. social debate and offers insight on how the two should work together.
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.
Watch our video covering the iOS 6 secure search issue, and download the full Digital Marketing Report for trends in SEO, PPC and more.
With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.
Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.
Learn to create a long-term link development strategy including integrating social media and whether mobile deserves special attention.