Google's 'Step Inside AdWords' presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we'll take a look at each and what their respective impact on the paid search landscape may be.
Category Archives: Tracking
Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.
Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.
While attribution modeling can be interesting to talk about and useful to a point, we've found that it has a number of shortcomings such as it's inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.