Category Archives: Tracking

Apr 23 2014

Step Inside AdWords Announcements and Reaction

Google's 'Step Inside AdWords' presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we'll take a look at each and what their respective impact on the paid search landscape may be.

Apr 17 2014

3 Good Reasons to Buy Google Stock Today

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.

Mar 28 2014

What Are Your Leads Leading To?

Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.

Mar 13 2014

Video: What's the Deal With Attribution Anyway?

While attribution modeling can be interesting to talk about and useful to a point, we've found that it has a number of shortcomings such as it's inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.