RKG is thrilled to announce that we have acquired Nine By Blue, ex-Googler Vanessa Fox’s software and consulting company. A search industry visionary, Fox is widely known as the creator of Google’s Webmaster Central and for helping launch sitemaps.org.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.
With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.
After 12 months of living with Google secure search, we look at how the (not provided) segment has trended and investigate some workarounds.
The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn’t Google take it a great deal further than that?
A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.
The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers
There are two basic ideas in targeting for display: targeting people and targeting sites. We explain these concepts and further break down our options.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
The tumult around Google’s move to encrypt searches for signed-in users obscured the larger issue that data for organic search traffic has never been as robust as the data we have for paid search.
As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.
Pay-per-call is here, but will it take-off?
While ValueTrack can provide useful insights about individual ad clicks, its functionality isn’t as well known as other AdWords reporting features.
Driving new leads through paid search can and should be a profitable endeavor. However, it’s not an easy one.
The details of tracking matter
One would think a technology company would at least understand tracking technology, but one might be mistaken.
It’s not particularly surprising to hear that, when asked, the general public overwhelmingly rejects the idea that advertisers should be able to target ads to them based on past web browsing. Still, it’s not altogether clear whether there is truly an organic groundswell of concern or if this is simply a knee-jerk reaction to an issue few have deeply considered and one that is easily conflated with more serious privacy issues.
Bigger orders aren’t just better now, they’re better later, too.
There are many solutions for tracking PPC to Call-Center spill-over, but we think our solution reigns supreme. How granular is your current PPC to call-center tracking? Does it track individual clicks? Ours does.
Simply counting assists is a poor solution to the attribution puzzle.
People use search engines differently from one another and these differences impact paid search metrics.
Tracking made Google a success, but may now provide friction to its continued growth.
In paid search the more accurately we can gauge and react to the “true value” of the traffic for each ad the better the performance of the program.
Announcing the RKG Attribution Management System