As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad-serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager.
Average household income levers, proximity bidding, and betas measuring the in store impact of ads are all powered by the measured location of the user. But how much of an advertiser’s traffic can Google measure at a granular level? We took a look at a few advertisers and found some interesting trends.
Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.
Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.
Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.
Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.
While attribution modeling can be interesting to talk about and useful to a point, we’ve found that it has a number of shortcomings such as it’s inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.
Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.
Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.
Great Googlie Mooglie! An article in USA Today suggests that Google might “ditch cookies as online ad tracker.”
In my latest article over at Search Engine Watch, I attempted to bust the myth that Google Webmaster Tools search query data is inaccurate.
Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.
Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.
Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.
With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.
After 12 months of living with Google secure search, we look at how the (not provided) segment has trended and investigate some workarounds.
The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn’t Google take it a great deal further than that?
A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.
The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers
There are two basic ideas in targeting for display: targeting people and targeting sites. We explain these concepts and further break down our options.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
The tumult around Google’s move to encrypt searches for signed-in users obscured the larger issue that data for organic search traffic has never been as robust as the data we have for paid search.
As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.