THE RKGBLOG

Display Ads, Facebook, Social Media:

Social media has finally entered the stage as an important player in overall rankings and the RKG team saw it coming! Our social team is a savvy and strategic group of minds that knows what’s up when it comes to Facebook,Twitter, Pinterest, Linkedin, and Google +. We help clients shape social strategy, prepare for the latest platform updates, launch promotions, and integrate social advertising and community management initiatives to reach and engage audiences, accomplish business objectives and gain conversions. And of course, being all things social – we can’t help but talk about it. Look for our successes and lessons learned right here.

We provide an overview of the unique metrics available to Facebook advertisers.

We walk you through the basic process of setting up your first Facebook ad campaign.

By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”

Initial thoughts on Google +1

George Michie interview with Scott Silverman of Ifeelgoods.

Is the ability to interact with customers through social media just another cost of doing business, or an opportunity to excel?

During a marketing meeting the other day, while on a spitfire about how awesome social media is, a client interrupts to ask me “SO, what is your one favorite social site?” While I was tempted to answer with, come to be known as my ‘catch phrase’ – “it depends” – I refrained and simply answered, […]

Linda is one of the smartest people in online marketing.

2009 has been a big year for social media. Many of the sites have proven, in some eyes, that they can stick around and social media won’t just be the “fanny pack” fad of the industry. Although, those were pretty cool… A purse that buckles around the waste and wait, guys can sport it too? […]

RSS feeds from search results make it easy to monitor your brand across the web.

A viral marketing idea using social media.

Configure Akismet to vanish Russian spam comments.

Monitor your brand across 22 social media sites.

A big public “Thank You!” to all our clients who made our Client Summit a smashing success!

I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.

I recorded my NEMOA presentation and posted video.

We receive more customer service requests for J. C. Penney.

Purple cauliflower is a purple cow.

YouTube captures the marketer’s imagination: a huge number of eyeballs, a perfect medium for communicating messages of any length, and a user base that is nanoseconds away from your store. But how do we get them to voluntarily watch a commercial?

When Facebook makes big changes that affect their users, do they test first?

Today’s Washington Post describes backlash against FaceBook’s Beacon advertising feature.

Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.

Three Google news items of note: Open Handset, Open Social, and Reader share.

CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.

The “I Am Hungry” Facebook app sold on eBay for $20,100.