Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.
Though not all Facebook Likes are equally valuable, comparing our own count to those of our competitors is a common proclivity and it can offer guidance as a high level benchmark, particularly if we consider some context.
An early read on the potential of the Google+ project.
Looking at data across RKG’s Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.
+1 on the page is here to stay
We provide an overview of the unique metrics available to Facebook advertisers.
We walk you through the basic process of setting up your first Facebook ad campaign.
By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”
Initial thoughts on Google +1
George Michie interview with Scott Silverman of Ifeelgoods.
Is the ability to interact with customers through social media just another cost of doing business, or an opportunity to excel?
During a marketing meeting the other day, while on a spitfire about how awesome social media is, a client interrupts to ask me “SO, what is your one favorite social site?” While I was tempted to answer with, come to be known as my ‘catch phrase’ – “it depends” – I refrained and simply answered, [...]
Linda is one of the smartest people in online marketing.
2009 has been a big year for social media. Many of the sites have proven, in some eyes, that they can stick around and social media won’t just be the “fanny pack” fad of the industry. Although, those were pretty cool… A purse that buckles around the waste and wait, guys can sport it too? [...]
RSS feeds from search results make it easy to monitor your brand across the web.
A viral marketing idea using social media.
Configure Akismet to vanish Russian spam comments.
Monitor your brand across 22 social media sites.
A big public “Thank You!” to all our clients who made our Client Summit a smashing success!
I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.
I recorded my NEMOA presentation and posted video.
We receive more customer service requests for J. C. Penney.
Purple cauliflower is a purple cow.
YouTube captures the marketer’s imagination: a huge number of eyeballs, a perfect medium for communicating messages of any length, and a user base that is nanoseconds away from your store. But how do we get them to voluntarily watch a commercial?