Whether it’s the Super Bowl or March Madness, event-based marketing campaigns planned with only the typical KPIs in mind — increases in site or social traffic, follower growth, or revenue — may be limited by short-term thinking. Brands must be better prepared to understand the influx of digital opportunity accompanying a big TV spot.
Hot on the heels of the 2015 Digital Bowl, we’d like to offer marketers a few guidelines for making their television advertisement shine in the digital world.
The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.
We are excited to announce the release of Merkle|RKG’s 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
Learn the ins and outs of Instagram, and see examples of brands successfully engaging users on the image-driven platform, in this RKG video from Price Thomas.
So how did #strikeoutALS and other successful charitable campaigns, most notably #NoMakeUpSelfie and #Movember, leverage social media so successfully?
Holistic SEO does more than just improve a site’s performance in organic search. It lays the foundation for all online touches with your brand by aligning your site’s content with what your unique users are looking for.
Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Dive further into the Twitterverse in this video from George Kamide and see real-world examples of brands engaging and building audiences on Twitter.
As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad-serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager.
What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
Are you optimizing your social media program to take advantage of Twitter’s active and growing user base? This latest video in RKG’s #socialseries discusses best practices for marketing on Twitter.
In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Learn about the most important things to consider when crafting a Facebook strategy in order to take advantage of the world’s largest social network.
Facebook recently announced changes to ads in the right-hand rail. In short, advertisers will soon be required to use a larger image size, in the same proportions as desktop News Feed ads, and there will be fewer of the right-hand rail ad units.
We’re going to walk you through some of the most important things a brand should consider when forming their social media plan in a little segment that we like to call #socialstrategy101.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?
Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.
What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.