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Bing, Comparison Shopping, Display Ads, Facebook, Google, Microsoft, Mobile, Product Listing Ads, Research, RKG , SEM, SEO, Social Media, Yahoo:

Social media has finally entered the stage as an important player in overall rankings and the RKG team saw it coming! Our social team is a savvy and strategic group of minds that knows what’s up when it comes to Facebook,Twitter, Pinterest, Linkedin, and Google +. We help clients shape social strategy, prepare for the latest platform updates, launch promotions, and integrate social advertising and community management initiatives to reach and engage audiences, accomplish business objectives and gain conversions. And of course, being all things social – we can’t help but talk about it. Look for our successes and lessons learned right here.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?

Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.

What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?

Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.

After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.

Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.

Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Find out how RKG’s approach to digital visibility differs from traditional link building.

Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.

How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.

The future of the digital experience can be found at the intersection of search and social.  RKG CEO, George Gallate, explores this whole concept and shares his vision of where our industry is going in the future. Get George’s unique perspective on the changing Search and Social Paradigms in this video.

Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.

Meet George Gallate, CEO of RKG. With such extensive experience in the digital marketing world, George brings a great perspective to RKG.

Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.

Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

Here we go with part 2 of the Danny & Marshall show!  Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.