As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad-serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager.
What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
Are you optimizing your social media program to take advantage of Twitter’s active and growing user base? This latest video in RKG’s #socialseries discusses best practices for marketing on Twitter.
In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Learn about the most important things to consider when crafting a Facebook strategy in order to take advantage of the world’s largest social network.
Facebook recently announced changes to ads in the right-hand rail. In short, advertisers will soon be required to use a larger image size, in the same proportions as desktop News Feed ads, and there will be fewer of the right-hand rail ad units.
We’re going to walk you through some of the most important things a brand should consider when forming their social media plan in a little segment that we like to call #socialstrategy101.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?
Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.
What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.
After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.
Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.
Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Find out how RKG’s approach to digital visibility differs from traditional link building.
Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.