A real backlink strategy isn’t about links at all, but about content, social, and promotional strategies that will engage people.
In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.
One piece of evidence indicates Target has experienced a dramatic loss in traffic tightly timed with the Penguin update.
One thing is clear: the recent changes at Google have yet again raised the bar for SEO.
Few things will limit your SEO campaign like poor link building. Here’s how link quotas can hurt your SEO efforts.
I was recently asked to answer questions on the state of SEO and evolution of the industry. Answering questions like these can be a useful exercise.
As with many relationships, the hidden magic that takes place at the intersection of SEO and PPC may not be obvious at first glance.
Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.
Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.
Learn how link building is impacting more of your online presence than you think and how to better understand its impact.
Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
Major updates from Facebook and Pinterest will change how marketers utilize each.
Today I have the privilege of sharing with you how RKG approaches link development, how we see it in the context of SEO strategy overall, and if you’re lucky, a bit about where we see our efforts going in the future.
Domain Authority is so powerful, that it easily woos Google into giving up her prizes: rankings. DA is the Kavorka and Google cannot resist.
The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!
Fresh SEO updates for the past few weeks: Google + users double, Focus on the User bookmarklet, Google page layout algorithm update, guest blogging tool and the freedom to link out to 404 pages.
Our in-house test of iframes and how search engines treat content and links found within them. Google does appear to be following the source calls found in iframes and passing equity, but seems to be the only search engine doing so.
The King is Dead. Long Live the King. There’s an old adage online, by now so used up and tired I’m surprised how often it’s still envoked: content is king. I heard it whispered in 1996 by the pioneers, when it was still a fresh and novel concept, when it held promise and hope; when […]
One result of Search Plus your World may be greater adoption of Google+ as a social network. If that happens, brands will have to make a stronger effort to show up in Google+ newsfeeds and the inclusion of Google+ activity in search results solidifies the need for Google+ to be a part of your larger social media strategy.
This post started as a short announcement of the recent conferences where I’ll be speaking in the next few months. But once pen hit paper, I guess I had more to say! The merger and acquisition of AudetteMedia by RKG has certainly taken some time and attention. It’s good to be back at my desk. […]
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 23rd, 2011. GWT search queries Python script, rich snippet spam, the launch of SEOmoz historical link data and a Google bug!
Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 16th, 2011. Recent mobile news, international SEO and Panda updates.
Have you ever wanted a site to appear in country-specific organic search results, without going through the trouble of creating full-blown country-specific sites? Well, you’re in luck, but be ready to act like a guinea pig! One of the most rewarding aspects of search engine optimization, is continually working in unique, and sometimes, strange situations. We […]