THE RKGBLOG

Google, Paid Search, SEO, Social Media:

When it comes to SEO, the RKG team works a skillful white-hat magic to increase website rankings and help clients out perform the competition. Our technical audit review is the most robust in the industry and we always employ best practices to ensure that web properties are optimized in keeping with the latest standards. Our team of expert SEO problem solvers shares our findings and insights about hot SEO topics right here.

One result of Search Plus your World may be greater adoption of Google+ as a social network. If that happens, brands will have to make a stronger effort to show up in Google+ newsfeeds and the inclusion of Google+ activity in search results solidifies the need for Google+ to be a part of your larger social media strategy.

This post started as a short announcement of the recent conferences where I’ll be speaking in the next few months. But once pen hit paper, I guess I had more to say! The merger and acquisition of AudetteMedia by RKG has certainly taken some time and attention. It’s good to be back at my desk. […]

Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.

Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 23rd, 2011. GWT search queries Python script, rich snippet spam, the launch of SEOmoz historical link data and a Google bug!

Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 16th, 2011. Recent mobile news, international SEO and Panda updates.

Have you ever wanted a site to appear in country-specific organic search results, without going through the trouble of creating full-blown country-specific sites? Well, you’re in luck, but be ready to act like a guinea pig! One of the most rewarding aspects of search engine optimization, is continually working in unique, and sometimes, strange situations. We […]

This is an update to our previous article on the SEO Impact of Losing Search Query Data back in late October. Now that more time has passed and Google’s rolled out secure sessions (with suppressed query data) widely for its logged in users, we can assess the damage with more accuracy. Here’s where we are […]

Our recap and analysis of some of the biggest developments in SEO and search for the week ending November 25th, 2011. SEOmoz model updates, the European Court of Justice weighs in on SOPA, and Google released another Panda update.

Our recap and analysis of some of the biggest developments in SEO and search.

The tumult around Google’s move to encrypt searches for signed-in users obscured the larger issue that data for organic search traffic has never been as robust as the data we have for paid search.

Google withholding SEO referral data for logged-in users has caused quite a stir. But what is the actual consequence so far?

A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. To realize a competitive advantage, and to really integrate learnings from each channel, we need to dig a little deeper.

With RKG now offering comprehensive SEO services, we highlight some of our favorite and most useful SEO blog posts.

Pagination has always been a sticky problem for search engines. While not nearly as complex as faceted navigations for SEO, they can certainly cause crawling inefficiencies and excessive duplicate content.

A recount and analysis of some of the more interesting bits from the Google antitrust hearing.

…And the SERP changes continue.

A Google test could mark a significant turning point in the convergence of SEO and PPC.

Sometimes 1 + 1 = 4

Big news! AudetteMedia has been acquired by the search marketing firm RKG. We’re beyond excited, we’re stoked! We’re psyched! We’re pumped up! RKG is one of the largest paid search marketing firms in the world, in terms of managed advertising spend. In addition to PPC, they offer technology solutions in attribution, comparison shopping, social media, […]

Maybe the big advertisers should get a boost.

We’ve been designing a robust, advanced, and powerful SEO crawling tool over the last several months. SEO Scalpel is designed to focus in on very defined, specific criteria on a site and deliver it in CSV files for deeper analysis. A partial list of SEO Scalpel’s functionality is as follows: Efficient and fast crawling Scales […]

It’s safe to say this is an unprecedented time in SEO. The beginning of 2011 has proven a difficult one for Google’s PR team, with widespread attacks on its search relevance. The attacks came from all corners, from prominent publications like the New York Times and Wall Street Journal, and influential blogs like TechCrunch and […]

As a boutique internet marketing firm, AudetteMedia does not specialize in a particular industry vertical.  So over the last few years I’ve found myself needing to wear the “expert hat” in a variety of areas from woodworking and vitamins to pet insurance, motorcycle parts and kids outdoor sports. Content is King, as they say in […]

AudetteMedia has been using Advanced Web Ranking & Link Manager for over 2 years. This software works exceptionally well for automating SEO reporting, gaining actionable insights into rankings, and tracking metrics such as site backlinks, link text, and indexed pages. It also has a decent keyword research tool. The quick response time their support team […]

The allure of online marketing is the ability to measure, measure and measure some more. But what’s the value of all that data without actionable items to move the needle on your company’s bottom line? Nadda. In his latest book, Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, Avinash Kaushik […]