A Google message to webmasters stirred up some fear earlier this year, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO.
This article will outline the appropriate SEO method for handling product versions, colors, sizes and variations on ecommerce sites.
Quality sites with quality links should be fine.
First, shut off the water.
The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
Many robots.txt best practices are well established, and yet we continue to see incorrect information spread in prominent places.
Explore a list of resources designed to help you take your link building thinking to the next level.
A real backlink strategy isn’t about links at all, but about content, social, and promotional strategies that will engage people.
In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.
One piece of evidence indicates Target has experienced a dramatic loss in traffic tightly timed with the Penguin update.
One thing is clear: the recent changes at Google have yet again raised the bar for SEO.
Few things will limit your SEO campaign like poor link building. Here’s how link quotas can hurt your SEO efforts.
I was recently asked to answer questions on the state of SEO and evolution of the industry. Answering questions like these can be a useful exercise.
As with many relationships, the hidden magic that takes place at the intersection of SEO and PPC may not be obvious at first glance.
Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.
Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.
Learn how link building is impacting more of your online presence than you think and how to better understand its impact.
Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
Major updates from Facebook and Pinterest will change how marketers utilize each.
Today I have the privilege of sharing with you how RKG approaches link development, how we see it in the context of SEO strategy overall, and if you’re lucky, a bit about where we see our efforts going in the future.
Domain Authority is so powerful, that it easily woos Google into giving up her prizes: rankings. DA is the Kavorka and Google cannot resist.
The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!
Fresh SEO updates for the past few weeks: Google + users double, Focus on the User bookmarklet, Google page layout algorithm update, guest blogging tool and the freedom to link out to 404 pages.