RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
In this video, I speak to three of the most commonly reported causes of unintentional duplication that occur during the setup of pagination, and what you can do to fix these troublesome ‘gotchas.’
Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.
In this video supplement to the “SEO Site Audits are Broken” post, we take a look at the problems associated with the traditional way of doing SEO site audits and how we’re approaching them differently.
SEO site audits are too big, too filled with trivia, and oblivious to a company’s goals and resource constraints. This article outlines a better way.
With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
For companies with brick and mortar locations and an ecommerce site, local SEO is very important. In this video you’ll learn five important local SEO tips to make sure that business appears for local search queries.
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.
After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.
Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Learn about how and when to use the various rel tags including rel=”author”, rel=”alternate” hreflang=”x” and rel=”canonical”.
Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
In my latest article over at Search Engine Watch, I attempted to bust the myth that Google Webmaster Tools search query data is inaccurate.
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.
Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.
Watch our video covering the iOS 6 secure search issue, and download the full Digital Marketing Report for trends in SEO, PPC and more.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.