THE RKGBLOG

Content Strategy, SEO, Video:

When it comes to SEO, the RKG team works a skillful white-hat magic to increase website rankings and help clients out perform the competition. Our technical audit review is the most robust in the industry and we always employ best practices to ensure that web properties are optimized in keeping with the latest standards. Our team of expert SEO problem solvers shares our findings and insights about hot SEO topics right here.

With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.

Responsive design can be a great solution for mobile websites, but not always. Learn about the pros and cons.

Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.

Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.

Speed up site searches checking indexation rates for a batch of sites using Excel, a browser add-on and this quick little process.

Learn how the rel=”canonical” tag is meant to be used and how to properly implement it to handle duplication and manage link equity.

International SEO can be daunting, but there are really only a handful of key elements to get right. Read on to learn the fundamentals.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

The accuracy and specificity of paid search keyword and landing page performance can provide valuable insights into your SEO program.

The future of the digital experience can be found at the intersection of search and social.  RKG CEO, George Gallate, explores this whole concept and shares his vision of where our industry is going in the future. Get George’s unique perspective on the changing Search and Social Paradigms in this video.

Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.

There’s a paradox that exists amidst the feverish pace of search industry changes: Classic, boring, “old SEO” is still what works best.

Large-scale site search and dynamic content can be problematic for SEO and both issues generate many questions at conferences and online. This article is an attempt to set clarity on the subject.

Google Webmaster Tools links can show up as regular content with no tag in the vicinity.

Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.

Learn how RKG recommends dealing with the many variations of products on ecommerce sites, and keep both users and search engines happy.

If we wanted to be picky about it, we’d say 404 pages are not errors and can even be (blasphemy!) an acceptable user experience.

Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

“It depends.” Most clients don’t want to hear those words. Yet you’ll inevitably hear them uttered by every SEO at RKG at some point.

The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.

Here we go with part 2 of the Danny & Marshall show!  Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.

Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.

With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.