After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.
Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Learn what kinds of questions to ask to make the most of available SERP real estate. Move beyond a simple link by asking the right questions.
Learn about how and when to use the various rel tags including rel=”author”, rel=”alternate” hreflang=”x” and rel=”canonical”.
Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.
Learn from Vanessa Fox how to approach creating a content strategy and how that strategy works with a larger SEO program.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
Watch Vanessa Fox as she explores the search vs. social debate and offers insight on how the two should work together.
In my latest article over at Search Engine Watch, I attempted to bust the myth that Google Webmaster Tools search query data is inaccurate.
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.
Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.
Watch our video covering the iOS 6 secure search issue, and download the full Digital Marketing Report for trends in SEO, PPC and more.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
Vanessa Fox, RKG’s Chief Product Officer, has a brilliant post on SEL delineating current best practices in technical mobile SEO.
With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.
Responsive design can be a great solution for mobile websites, but not always. Learn about the pros and cons.
Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.
RKG is thrilled to announce that we have acquired Nine By Blue, ex-Googler Vanessa Fox’s software and consulting company. A search industry visionary, Fox is widely known as the creator of Google’s Webmaster Central and for helping launch sitemaps.org.
Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.
Speed up site searches checking indexation rates for a batch of sites using Excel, a browser add-on and this quick little process.
Learn how the rel=”canonical” tag is meant to be used and how to properly implement it to handle duplication and manage link equity.
International SEO can be daunting, but there are really only a handful of key elements to get right. Read on to learn the fundamentals.