Interest in HTTP/2 and what it means for SEO is on the rise. Here are some observations on the changes this protocol introduces and their potential impact.
Category Archives: SEO
We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.
Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.
Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.
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