THE RKGBLOG

Content Strategy, Google, SEO, Web Marketing:

When it comes to SEO, the Merkle | RKG team works a skillful white-hat magic to increase website rankings and help clients out perform the competition. Our technical audit review is the most robust in the industry and we always employ best practices to ensure that web properties are optimized in keeping with the latest standards. Our team of expert SEO problem solvers shares our findings and insights about hot SEO topics right here.

A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.

Learn the basics of locale-adaptive pages and view a simple tutorial on how to assess and/or troubleshoot web pages for internationalization, in this video from Merkle|RKG.

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.

TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly.   Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts. Technical SEO is defined by configurations that can be […]

In this Google Hangout, Adam Audette speaks with industry experts about how Google has evolved throughout the years to arrive at the current state of JavaScript crawling. Learn recent findings, limitations and best practices for JavaScript as it pertains to SEO.

We ran a series of tests that verified Google is able to execute and index JavaScript with a multitude of implementations. Here are our findings.

What’s the best and most tactful way to resolve link-related conflicts with webmasters? Kyla Becker walks you through the do’s and don’ts, in this video from Merkle|RKG.

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

Google’s mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.

The Google Webmaster Tools Sitemaps page may be deceiving you if you’ve mistakenly magnified the number of URLs submitted and indexed, which is an easy mistake to make because of how Google deals with sitemaps loaded by themselves and those loaded within a sitemap index.

Hot on the heels of the 2015 Digital Bowl, we’d like to offer marketers a few guidelines for making their television advertisement shine in the digital world.

Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.

We are excited to announce the release of Merkle|RKG’s 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.

Technical Director Jody O’Donnell describes three options for how to expand your global reach, including pros and cons to help you make the best decision for your website.

Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.

Follow the advice in this video from RKG Marketing Strategy Director Megan Geiss on how to keep your holiday web pages alive throughout the year.

Watch SEO Technical Director Jody O’Donnell explain how you can add the hreflang tag to your website to improve your international strategy.

Holistic SEO does more than just improve a site’s performance in organic search. It lays the foundation for all online touches with your brand by aligning your site’s content with what your unique users are looking for.

Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

As a multi-service agency, RKG has many clients that work with us on multiple channels and our client service teams regularly share data and findings to help inform marketing decisions. Paid search, comparison shopping engines, and display advertising are all excellent data sources to help guide your SEO efforts.

In this video from Kyla Becker, find out how to implement a rel=”nofollow” tag in a link element and which links are top priority for receiving a “nofollow.”