Category Archives: SEO

Oct 26 2015

HTTP/2: Electric Boogaloo

Interest in HTTP/2 and what it means for SEO is on the rise. Here are some observations on the changes this protocol introduces and their potential impact.

Oct 20 2015

Merkle|RKG Digital Marketing Report: Q3 2015 Released

We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.

Sep 02 2015

3 URL Tweaks to Get More out of the Google Search Console UI

Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.

Aug 28 2015

Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.