Category Archives: SEO

Apr 19 2016

Merkle Digital Marketing Report: Q1 2016 Released

We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.

Mar 24 2016

What the Google Desktop SERP Update Means for Organic Search

On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.

Mar 16 2016

Tablet Brand Organic Traffic Down Significantly Since November SERP Changes

Google's tablet SERP layout is now much different after major changes were made in late 2015. Learn how this is impacting organic performance.

Mar 04 2016

Google’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In

For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic results, but certainly some individual advertisers may be more affected than others, and even advertisers seeing little overall impact are likely to see noticeable impacts to individual keywords and queries.