Category Archives: SEM

Dec 17 2014

The Fundamentals of Paid Search for Nonprofit Organizations

While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.

Dec 02 2014

Retail Paid Search Sales Growth at 23% From Thanksgiving Through Cyber Monday

We've run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.

Nov 12 2014

Payback? eBay Dropped Google's Mobile Search Ads in Favor of Bing

A recent Google SEO penalty was significant enough to eBay's bottom line that they have addressed it as a factor that is weighing on their growth rate.The penalty may have also prompted eBay to reconsider its status as a Google search partner.

Oct 15 2014

Impact of Google Close Variant Matching Starting to Surface

It's been nearly two months since Google rolled out the release of mandatory close variant matching for all exact and phrase match keywords, much to the concern of RKG and others in paid search. Taking a look at the overall impact of this change, we are starting to see slight shifts in the makeup of Google traffic.