Looking at Q1 numbers for our client base, Google continues to gain paid search market share.
A small mathematical model to help understand the relationship between never-mails and the bottom line.
Sometimes, we take technology for granted. That can be perilous in the search game.
I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.
I have a post on SEL hattipping the titans of direct mail for insight into paid search.
Providing searchers what they really want also gets retailers what they really want: more sales.
Forrester’s Carrie Johnson speaking on the idea, “Search Is.”
March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.
Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.
I recorded my NEMOA presentation and posted video.
I’ll be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
What should I be looking for in respects to ROI on keyword spends?
I wrote a longish Q&A post on the benefits (and potential dangers) of very large paid search term lists over at SEL yesterday.
Danny Sullivan, SearchEngineLand’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks and how we allocate budgets.
How you pay your SEM agency determines how they will act.
Matchtypes and negatives play key roles in keeping your ads away from less relevant search queries.
Here are our January 2008 PPC search engine share numbers.
I wish Yahoo and Microsoft all the best. But combining two organizations with serious problems in search wouldn’t yield one strong organization.
AdGroups are useful for folks managing small programs, and an essential construct in making Content advertising work well. However, for a large complex search program, AdGroups are simply in the way. In this post, we’ll dig into how and why we don’t pay too much attention to the engines’ advice on AdGroups.
Yesterday on SearchEngineLand we announced the opensourcing of RKG Duck, a powerful tool which lets you run filters on the Windows clipboard.
Congratulations to Ryan Gibson that his recent blog post, “Starting from Scratch: A Paid Search Primer”, was nominated for a best-post-of-2007 award.
From this month’s Catalog Success, fourteen important ideas for paid and natural search going into 2008.
Finding the right message for your PPC ads is important, and testing is a key component of a well run program. But too much of a good thing is a bad thing. Find out the sometimes hidden costs of over doing the copy changes.
Ken Auletta profiles Google in this week’s New Yorker.