The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.
Helpful or harmful to users and advertisers?
Irrational over-bidding helps none of us, except Google.
Considering the perspective of paid search advertising, how should online advertisers be responding to the crisis on Wall Street?
Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.
Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?
Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?
We do not observe broad weakness in online sales.
Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.
If you’ll be at SMX East October 6-8, we’d love to meet up at the show.
Here’s a three minute video with some advice on how aggressively to bid in paid search.
This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.
In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.
As a citizen, I’m pleased to see the Palin paid results free of crass commercialism, partisan attacks, and sleazy picture sites. But I wonder: why are those ads not there today?
Sarah Palin ads on AdWords.
Our advice on setting rational PPC bids.
A big public “Thank You!” to all our clients who made our Client Summit a smashing success!
At RKG, we follow a bid-to-economics strategy, because this approach generates greater profits for our clients.
The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.
Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.
After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?
When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?
Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.
The ad spend share situation by engine is essentially unchanged since last month.
As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.