Category Archives: SEM

Feb 18 2015

Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match

Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.

Feb 11 2015

15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial

Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.

Feb 09 2015

18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead

Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.

Jan 22 2015

Merkle | RKG Digital Marketing Report: Q4 2014 Released

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.