Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.
Category Archives: SEM
Google has confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones. What will it mean for advertisers?
We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.
At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. However, as is the case with most rules, there are exceptions. Let’s walk through an example of how one advertiser found success using a category level page for some product specific keywords.