The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.
As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.
A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.
The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers
Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.
The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
RKG slices and dices keywords already, but check out how we think Google Labels may be super-handy for advertisers.
The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!
This post started as a short announcement of the recent conferences where I’ll be speaking in the next few months. But once pen hit paper, I guess I had more to say! The merger and acquisition of AudetteMedia by RKG has certainly taken some time and attention. It’s good to be back at my desk. […]
Google withholding SEO referral data for logged-in users has caused quite a stir. But what is the actual consequence so far?
…And the SERP changes continue.
Sometimes 1 + 1 = 4
Who do we work for, the department/employees that hired us or the company that pays our fees?
Reaction to 6-months of Google AdWords’ PlusBox performance data.
My monthly column at SEL, in case you missed it.
More scratchings on the so called PPC buying cycle.
My monthly column for Search Engine Land in case you missed it.
We took a look at “Market Share” of the big three engines over time and saw some interesting trends.
It’s important to make sure that your day-parting bid logic changes with the demand. We’ve seen a number of our client’s day-parting rules move up and/or down when compared to 2008.
Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.
MSN adCenter’s normalization and ad serving logic can cause some undesired effects.
Anyone interested in studying at RKG U?
There’s a difference between hunting and chasing. Similarly there’s a difference between PPC execution and marketing blather.
Are you looking at the right numbers? Do you control data or does it control you?