There’s a difference between hunting and chasing. Similarly there’s a difference between PPC execution and marketing blather.
Are you looking at the right numbers? Do you control data or does it control you?
There is no substitute for flexible systems and smart, well-trained users.
Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.
This was published at Search Engine Land on Monday February 16th, in case you missed it.
Only run terms on Google using exact match or only run terms on broad: which idea is more correct?
I’ve been asked to join Google’s SEM Advisory Council. Here are some things we want from Google in 2009.
Following up last week’s post on a bug in Google’s Broad Match algorithm, this post details more controls we’d like to have while they’re under the hood.
Google’s Broad Match changed over the summer — unbeknownst to them!
Can Yahoo automatically add keywords to your account and activate them, all without your pre-authorization?
Many retailers will spend the next week or two studying the results from Q4 hoping to find action items for early Q1. A word of caution: don’t yank the rudder too quickly.
Can you bid more than your target efficiency and make it up in volume? Often, no.
Google’s New Mobile Device Network Distribution Setting – Should We Care?
If you’re interested in auditing your paid search campaigns but haven’t the time to do it yourself, give my colleague Ryan Gibson a call at (434) 970-1010.
One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.
The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out.
Yesterday Google announced SearchWiki, allowing Google users to customize their search results.
Final batch of most popular RKG paid search links, based on Feedburner readership stats.
As we approach our 800th post, we decided to highlight some of our most popular posts.
Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.
As November begins, the situation has become bleaker.
“We’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. “
J. Crew responds to the Tonight Show.
The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.
Helpful or harmful to users and advertisers?