THE RKGBLOG

Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.

Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.

We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.

While Google does own 80% of the U.S. paid search market, it is still imperative to pay attention to that other 20% that Bing Ads controls.

Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.

The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.

As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.

A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.

The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?

Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.

RKG slices and dices keywords already, but check out how we think Google Labels may be super-handy for advertisers.

The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!

This post started as a short announcement of the recent conferences where I’ll be speaking in the next few months. But once pen hit paper, I guess I had more to say! The merger and acquisition of AudetteMedia by RKG has certainly taken some time and attention. It’s good to be back at my desk. […]

Google withholding SEO referral data for logged-in users has caused quite a stir. But what is the actual consequence so far?

…And the SERP changes continue.

Sometimes 1 + 1 = 4

Who do we work for, the department/employees that hired us or the company that pays our fees?

Reaction to 6-months of Google AdWords’ PlusBox performance data.

My monthly column at SEL, in case you missed it.

More scratchings on the so called PPC buying cycle.