Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.
Category Archives: SEM
Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.
For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.
Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.