THE RKGBLOG

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.

Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.

What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?

Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.

Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?

Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.

Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.

Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.

New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.

The holiday season has grown longer for five straight years, until now. How might the short holiday season impact your paid search program?

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.

Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.

We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.

While Google does own 80% of the U.S. paid search market, it is still imperative to pay attention to that other 20% that Bing Ads controls.

Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.

The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.

As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.

A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers