Category Archives: ROI Measurement

Oct 09 2013

RKG Digital Marketing Report: Q3 2013 Released

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Oct 01 2013

Google AdWords Cross-Device Tracking Announced

Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.

Sep 18 2013

Video: Are You Tracking the Right Conversions?

Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.

Aug 29 2013

Infographic: RKG's SEM Clients See Great Improvement

We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.