We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Category Archives: ROI Measurement
Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.
We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.