Category Archives: ROI Measurement

Dec 10 2014

How Can Marketers Work to Measure Total Paid Search Value?

In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.

Sep 04 2014

The Hidden Dangers of AdWords International Broad Matching

One often overlooked feature of Google AdWords campaigns that affects broad matching is that Google determines ad relevancy by the user’s Google Language preferences and not the language of the query entered by the user.

Aug 27 2014

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

Jul 14 2014

RKG on SEL -- George Michie's Posts

We all get behind in our reading periodically. I still write pretty regularly for Search Engine Land and we don't republish these on RKG Blog anymore. I thought I'd give a quick synopsis of the posts I've written for them recently with links to the full post.