There are many solutions for tracking PPC to Call-Center spill-over, but we think our solution reigns supreme. How granular is your current PPC to call-center tracking? Does it track individual clicks? Ours does.

Many thanks to our staff in honor of Labor Day!

Some links for tomorrow’s post

As of Aug 1, 2010.

On Tuesday, July 20, 2010 at 11:00am RKG will be hosting a webinar with SingleFeed about getting the most value out of your Google Shopping and Google Adwords programs.

Today, we would like to introduce the RKG RegExp Duck Filter as an alternative method for creating and organizing AdGroups, using the words within the phrases themselves.

We have the finest analysts and highest analyst retention rates in the industry according to many representatives from the search engines. How did we get them?

On June 17, 2010 RKG’s Director of Marketing, Cady Condyles, and Austin Bliss, President and Co-Founder of FreshAddress, will be hosting a webinar discussing Advanced Strategies to Acquire Accurate Email Addresses.

RKG’s Director of Marketing, Cady Condyles and Sandy Pochapin of FreshAddress will be hosting a webinar on optimizing search campaigns to improve e-mail acquisition.

Announcing the RKG Attribution Management System

A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic.  Now the tables are turned with George in the hot seat.  They discuss the future of paid search as well as current best practices.  Read the full interview here. Technorati Tags: […]

Search Marketing Now webinar on the Long Tail.

A collection of our most enduring posts from 2009

The Forrester rankings are clearly meaningless. However, we couldn’t really rank our competitors either.

Joel says micromanaging vendors is essential. I say, it depends.

More ideas from more people.

We’ll be exhibiting at next week’s Summit in Las Vegas. Stop by booth #743 and say hello.

Google predicts shifting from CPC to CPA and keyword-free advertising. Sounds great…er, maybe not.

Neither we nor anyone else can predict the future, so why do people keep asking?

The Rimm-Kaufman Group has once again been named to Inc. Magazine’s list of the Fastest Growing Private Companies in America.

Whose corner is your agency in: yours, or the Engines’?

In Memoriam

The May data is in, and while one month does not a trend make, we certainly like what we see.

RKG will be speaking at SMX Advanced 2009 in Seattle, WA. Drop us a line if you’d like to meet up at the show.

My monthly column at SEL, in case you missed it.