What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.
As part of our ongoing university outreach efforts, we’ve recently developed a paid search retail business case to provide materials for business programs that use the “case method” and/or professors seeking content to drive a quantitatively-based classroom discussion (or team competition!).
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
Are you optimizing your social media program to take advantage of Twitter’s active and growing user base? This latest video in RKG’s #socialseries discusses best practices for marketing on Twitter.
Dive into the technical inner workings of Google’s updated Panda algorithm in this video from RKG Senior Search Analyst Ben Goodsell.
In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
RKG Director of SEO Knowledge Kristan Dauble introduces you to the Knowledge Graph, and shares insights as to how it will ultimately bring users closer to your brand.
We’re excited to announce that RKG is now a part of Merkle, a leading customer relationship management (CRM) firm. By coming together with Merkle, we can bring greater value to our clients through expanded services and expertise.
Here are some easy steps for how to gather the data you need to review your backlink profile, and how to identify potential areas of risk that contribute to decreased SERP rankings.
Learn how to determine if you’re under manual penalty from Google and the steps you can take to reclaim SEO strength.
In this video, learn how Google’s Paid and Organic report might not be providing the data you think it is.
Learn about the most important things to consider when crafting a Facebook strategy in order to take advantage of the world’s largest social network.
In this video, discover the latest on product ads for both Google and Bing. We’ll discuss current and future Google PLA performance trends, detail how Bing’s new product ads – recently out of beta – are stacking up, as well as how we think the new Shopping Campaigns will affect performance.
In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google’s new tool: Estimated Cross-Device Conversions.
We’re going to walk you through some of the most important things a brand should consider when forming their social media plan in a little segment that we like to call #socialstrategy101.
Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.
I 201′d this video so I could talk through a variety of error codes, including some you may have already encountered and some you may have never seen before (and wouldn’t want to).
In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on ‘Not Provided’ and what this change means for AdWords advertisers.
When it comes to optimizing content that matters most to search engine spiders that crawl your website, you can’t afford to overlook the importance of these tips. The results truly speak for themselves.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.