Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale.
What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?
We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.
There have been a number of great articles written in the past week covering Google’s recent “Farmer” algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.
If we assume that keyword length is an imperfect-but-still-worthy proxy for the specificity of a phrase, then we’d expect to see a mathematically positive relationship between keyword length and conversion.
Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.
There is a real opportunity for advertisers to segment their spend by browser version or, more realistically, let Google try to do it for us.
In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.
Are Product Listing Ads just cannibalizing AdWords Text Ads? Read what we’re seeing in the data.
Every year there is a certain snarky contingent of the populace that dismisses Cyber Monday as just marketing hype since, “it’s not even the biggest online shopping day of the year.” Well, let’s all hope that holds true in 2010 as the performance data has definitely taken a turn for the worse in the ensuing days.
We see accounts losing ground as a result of the merger.
The addition of Estimated Top Impressions in Google’s Bid Simulator data has elucidated a little recognized effect of Google acting like a competitor with its advertisers within its auctions.
The data is in on Google Instant.
How often does the purchase match the search?
Search log data investigation to see how often Google is serving brand ads when users search a non-brand string.
Many thanks to our staff in honor of Labor Day!
We’ve previously discussed the benefits of Sitelinks, Product Extensions, and the various pros and cons of those offerings. It’s been a month since AdWords Seller Rating Extensions went live, but is the extension helping or hurting you?
The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.
People use search engines differently from one another and these differences impact paid search metrics.
Understanding PlusBox Product Extensions – A look under the hood. The Dos, the Don’ts and the Data.
Growth in mobile device traffic has continued unabated since we last published our data on this topic in January. While still a small percentage of our clients’ paid search advertising clicks, mobile traffic share grew 48% from Q4 ’09 to Q1 ’10.
Are Ad Sitelinks showing a true lift in brand traffic and sales or just a shuffling of sales from organic traffic to paid traffic?
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.
Yahoo’s new syndication bidding controls should be a big win for everyone!
Sometimes it’s tempting to leap to conclusions in paid search. In this cautionary post, we’ll provide a tool for testing whether data has changed meaningfully, or whether you’re looking at statistical noise.