Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
There are plenty of good reasons to advertise on your brand regardless of ROI. But is it ROI positive? It depends…
Smart anticipatory bidding can make you money at the holidays.
Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.
We’ve long maintained that conversion rates don’t vary much by position, but we haven’t had such a clear view of the position of each ad click until now.
Though not all Facebook Likes are equally valuable, comparing our own count to those of our competitors is a common proclivity and it can offer guidance as a high level benchmark, particularly if we consider some context.
After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.
An analysis of the current state of mobile and tablet ad traffic.
An examination of the impact of product price on sales per click and how signals should be considered for bidding.
There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.
Looking at data across RKG’s Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.
RKG’s VP of Client Services, Matthew Mierzejewski discusses our experience working with PLAs with the Inside AdWords blog.
We take a look a mobile traffic patterns by time of day and day of week and consider the implications.
Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale.
What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?
We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.
There have been a number of great articles written in the past week covering Google’s recent “Farmer” algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.
If we assume that keyword length is an imperfect-but-still-worthy proxy for the specificity of a phrase, then we’d expect to see a mathematically positive relationship between keyword length and conversion.
Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.
There is a real opportunity for advertisers to segment their spend by browser version or, more realistically, let Google try to do it for us.
In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.