A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.
With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.
RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.
A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.
Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.
Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
There are plenty of good reasons to advertise on your brand regardless of ROI. But is it ROI positive? It depends…
Smart anticipatory bidding can make you money at the holidays.
Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.
We’ve long maintained that conversion rates don’t vary much by position, but we haven’t had such a clear view of the position of each ad click until now.
Though not all Facebook Likes are equally valuable, comparing our own count to those of our competitors is a common proclivity and it can offer guidance as a high level benchmark, particularly if we consider some context.
After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.
An analysis of the current state of mobile and tablet ad traffic.
An examination of the impact of product price on sales per click and how signals should be considered for bidding.
There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.
Looking at data across RKG’s Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.
RKG’s VP of Client Services, Matthew Mierzejewski discusses our experience working with PLAs with the Inside AdWords blog.