Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.
Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.
We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
We’ve run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.
Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Dive into the technical inner workings of Google’s updated Panda algorithm in this video from RKG Senior Search Analyst Ben Goodsell.
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.
How are trends around mobile and email affecting attribution modeling? To find out, watch today’s video addressing this topic in detail.
Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.
Find out what our Q3 2013 Digital Marketing Report uncovered regarding Enhanced Campaigns and their effect on the paid search landscape.
Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.
The holiday season has grown longer for five straight years, until now. How might the short holiday season impact your paid search program?
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.